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Aveda Launches Full Circle Recycling Program

Beginning the week of July 15th, Aveda will introduce its new Full Circle recycling program in the US. Aligned with the Cradle-to-Cradle design philosophy that focuses on the principles of a “no waste” society, Aveda’s goal is to eliminate waste and create something to make a positive difference in the world.

Partnering with g2 revolution, a leading recycling innovations company, Aveda will provide guests the chance to return Aveda packaging not accepted by some municipal curbside recycling programs to all 107 Aveda Experience Center retail locations in the US. The Aveda packaging collected will be sorted to be recycled into reusable material, with the goal of making it into new Aveda packaging or accessories, thus helping to prevent Aveda packaging from going to landfill.

“At Aveda, we find inspiration in nature and believe that it should be emulated as a model of sustainability. Aveda is committed to developing products that can be responsibly sourced, manufactured, used and then returned to the natural world. We also develop packaging with high levels of post-consumer recycled content that can be continuously cycled in the industrial world,” says Dave Rapaport, Vice President Earth & Community Care, Aveda. “The reality is that municipal programs vary in the types of materials they are able to recycle. Aveda is committed to a no waste philosophy. We know this program can make a difference. The success of our pilot program in Colorado in 2011-2012 reported that 98% of the materials received were recycled into reusable material.” In an effort to continue to bring sustainability full circle, g2 revolution launched the “Feed the Future” program in January 2013 in cooperation with the West Ohio Food Bank. For every Full Circle recycling bin processed for recycling, g2 revolution will donate funds that will allow the West Ohio Food Bank to purchase 2 ½ pounds of food. The Full Circle recycling program is the latest step in the brand’s environmental commitment, seeking to take responsibility for all Aveda packaging in the U.S.

1. Check with your local recycler to determine what types of materials are accepted via curbside service. Municipal recycling programs vary on the types of items accepted in community programs.
2. Any Aveda packaging not accepted curbside, such as caps, makeup brushes, and various bottles, jars, tubes and pumps, can be brought into any Aveda Experience Center retail store in the United States and placed in the Full Circle recycling bin. Visit Aveda com/locator to find the Aveda Experience Center retail location nearest you.
3. Once full, the Full Circle recycling collection bin will be sent to Aveda’s recycling partner g2 revolution in Findlay, OH where items will be sorted by material category. And, g2 revolution ships all packages under UPS’ Carbon Neutral Program. Based upon the total volume of packages shipped, g2 revolution pays UPS to purchase certified vintage carbon offsets to balance out the emissions produced by the transportation of the shipments.
4. All materials will be recycled, reused or burned for energy recovery—with the intention of utilizing collected material to create new Aveda packaging or accessories.

AL, AZ, CA, CO, CT, DE, FL, GA, IL, IN, KY, MA, MD, MI, MN, MO, NC, NJ, NV, NY, OH, OK, OR, PA, TN, TX, UT, VA, WA and WI.

[Image courtesy of Aveda]

Noel Asmar Uniforms To Dress New Salamander Resort & Spa

Noel Asmar Uniforms To Dress New Salamander Resort & Spa

Noel Asmar designed equestrian-inspired uniforms for the new Salamander Resort & Spa.

Noel Asmar Uniforms has been enlisted to dress the soon-to-open, luxurious Salamander Resort & Spa, with a uniform program designed specifically for the elegant Virginia countryside property. The equestrian-inspired uniforms include those from the brand’s internationally known spa line, as well as positions including bellmen, valet, doormen, concierges, hostesses, cocktail servers, bartenders, restaurant servers, housekeepers, as well as fitness, poolside and front desk attendants.

“We are honored to work with the Salamander team and develop a very special experience,” says founder Noel Asmar, "The designs are truly in line with our company as we are passionate about designing uniforms that celebrate those wearing them, and we are passionate about the equestrian lifestyle.”

Terri-Lee Dean, business development director at Noel Asmar, worked closely with Salamander’s executive team to facilitate the development and project management of the new program. The style reflects the uncompromising commitment to quality and excellence for which Johnson and the Salamander brand stand.

Borrowing from its ‘Asmar Equestrian’ line, the fashion design team--led by founder Noel Asmar and senior designer Mena Lucas--combined clever uniform designs with equestrian elements. Using her extensive knowledge of a hotel property’s needs, Noel Asmar’s Brigitte Rhu was able to create a program of custom and ready-to-wear uniforms that perfectly suited Salamander’s needs.

Opening on August 29, Salamander Resort & Spa is a 168-room luxury resort set on 340 acres amid Virginia’s famed horse country and lush vineyards. Amenities include a luxurious spa with private courtyard and infinity pool, fine dining, a cooking studio, wine bar, and numerous conference and event facilities, including a 5,000-square-foot grand ballroom and a restored, century-old stallion barn.

[Image courtesy of Noel Asmar]

ONE Concept to Hold Second Annual School Rally at Earthlite Headquarters

Lynda Solien-Wolfe, Director of Massage and Spa for Biofreeze, and CG Funk, Vice President of Industry Relations & Product Development for Massage Envy

The ONE Concept Group announced the second annual West Coast School Rally on July 23rd at Earthlite Headquarters in San Diego County. As organizers of the American Massage, Chiropractic, Acupuncture, & Spa Conference in San Diego and Atlanta, ONE Concept is committed to an interdisciplinary approach to wellness. “Students are the future,” says Scott Dartnall, President of ONE Concept Group. “Bringing the massage schools, acupuncture schools, chiropractic schools and cosmetology schools together, furthers ONE Concept’s mission to unite a growing community of holistic practitioners. Our goal is to achieve ONE voice in the field of progressive health care.”

“Just like the ONE Concept Conferences, the focus of the School Rally is not one particular discipline,” says Monica Pasinato-Forchielli, Vice President of ONE Concept. “It is about uniting the professions—the excitement of understanding each other’s disciplines and providing the opportunity to experience the benefits of each modality. Encouraging information, sharing and an interdisciplinary approach benefits the schools, the students and the planet!”

Approximately 25 schools focusing on massage, chiropractic, acupuncture and spa are expected to participate in the School Rally. Each attendee will receive a gift bag loaded with product from sponsors, including Biofreeze®, Biotone®, Bonvital, American3b Scientific and many more. One lucky school will receive the $1,000 Helping Hands Gifts for Growth™ grant from Biofreeze and Biotone. “In collaboration with BIOTONE, we have partnered with One Concept to award grants at the school rally and student program in San Diego,” stated Marshall Dahneke, President and CEO, Performance Health—parent company of Biofreeze. “We believe that the future of our industry is dependent upon the success of students, and we actively look for ways to support them.”

The full day event features “heavy-hitters” in the world of spa, massage, acupuncture, chiropractic and holistic health—attendees will take away trends and tips to capitalize on the 1.9 trillion global market for wellness services. The stellar speaker line-up includes spa entrepreneur Angela Cortright, CEO of Spa Gregories; Cindy Williams, Western Liaison for Associated Bodywork & Massage Professionals; CG Funk, Vice President of Industry Relations & Product Development for Massage Envy; Mark Dixon, Chair of the California Massage Therapy Council; Marilyn Allen with the American Acupuncture Council and Editor of Acupuncture Today; and Dr. Eric Plasker, Doctor of Chiropractic and founder of the 100 Year Lifestyle program.

Also included in the program is a networking lunch and tour of Earthlite’s state of the art green facility. “As ONE Concept’s 2012 award recipient for Environmental Leadership, Earthlite is acclaimed for achieving a 100% carbon neutral footprint through various sustainable business practices,” says Earthlite CEO Jim Chenevey. “We depend solely upon renewable wood sources from managed forests, recycle 100% of our scrap wood, minimize waste, and use biodegradable upholstery and CFC-free foam. Environmental responsibility is, quite simply, part of our DNA.”

School Rally attendees also receive a complimentary three day pass to ONE Concept’s American Massage, Chiropractic Acupuncture and Spa Conference September 13-15 in San Diego, including access to the tradeshow floor and all one hour classes. All students receive complimentary access on Friday “Student Day.” The ONE Concept Conference is ideal for massage therapists, chiropractors, acupuncturists, and holistic practitioners wanting integrative, hands on education to develop a holistic approach to wellness.

Spa News: Training Manager Jeannette Cunniff Joins Universal Companies

Jeannette Cunniff

Universal Companies recently hired Jeannette Cunniff as Training Manager in Sales and Education. A 25 year industry professional, Jeannette founded and directed Lake Tahoe Massage School, a CA State licensed and nationally certified vocational school, from 1995 to 2006. In 2005, she was recognized by the AMMA (American Medical Massage Association) for providing excellence in training and education. In 2007, Jeannette developed Global Touch Educational Seminars, (NCBTMB #40015-06), Nationally Certified Continuing Education Programs for the Massage Therapist and Healthcare Practitioner. She has worked with the resort spa industry and the California Community College sector creating, implementing, and instructing training programs. Jeannette has researched and developed more than 500 hours of core based curriculum and 200 hours of specific training programs approved by the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB) in Craniosacral, Deep Tissue, Reflexology, Lymphatic Drainage, Chronic Pain, Spa Therapies, Sports Injuries, Business, and Ethics. For the past 7 years she has taught seminars nationally and internationally in Costa Rica, Egypt, Thailand, and the British Virgin Islands.

As Training Manager, Jeannette is responsible for training field instructors, as well as for scheduling and conducting training programs for Universal Companies customers. She assists in developing and implementing new training models, curriculums, and protocols. She works closely with the Universal Companies team of instructors and the National Account Managers of resorts and vocational schools.

“I am eager to offer new models of interactive training,” Jeannette says. “Universal Companies will continue to support the service provider, schools, and spas by providing excellence in education. Our educational partnerships offer trainings to our resort industry customers in order for them to enhance their guests’ spa experiences, while our vocational school programs offer comprehensive and marketable trainings for their students.” She adds, “I am excited to be working with a well respected and growth oriented company.”

Jeannette holds dual license in esthetics and massage therapy and has been a spa trainer, esthetician, and massage practitioner for several luxury spas in Hawaii, Florida, and the British Virgin Islands.She is approved by the NCBTMB and offers continuing education which can be used for massage re-licensing in 40 states.

[Image courtesy of Universal Companies]

Beauty News: Repêchage Spas & Migraine Research Foundation Team Up for Migraine Awareness Month

1 in 10 Americans suffer from migraines.

Repêchage is teaming up with the Migraine Research Foundation and spas nationwide to raise funds and awareness in honor of June’s Migraine Awareness Month. Did you know 1 in 10 Americans (10% of population) suffer from migraines? Amazingly, the cause of the disease is still unknown and about half of all migraine sufferers are never diagnosed.

These shocking statistics have motivated Lydia Sarfati, founder & CEO of Repêchage, to create a special treatment called Repêchage “Sweet Relief,” which includes a scalp massage and lymphatic face massage to help relieve pain, boost the immune system and promote the body’s own healing mechanisms. Eager to support the cause, Repêchage spas including Vito Mazza Salon & Spa in Woodbridge, NJ; Three-13 Salon, Spa & Boutique in Marietta, GA; Leah Chavie Skincare Boutique in Chicago, IL; Lovella Salon in New York, NY; and Christie & Co. Salon & Spa in Flushing, NY are all offering the treatment throughout the month of June and donating at least 10 percent of profits to the Migraine Research Foundation for each treatment received.

“Repêchage is proud to help spread knowledge about migraine as it is a disease that impacts so many people on a daily basis. Massage treatments can really help soothe some of the discomfort associated with these powerful and chronic headaches and planning these fundraising events seemed like the perfect way to bring awareness and relief at the same time,” said Shiri Sarfati, Executive Vice President of Repêchage.

[Image courtesy of 5W Public Relations]

DePasquale, The Spa Announces the Launch of The Beauty Bar

The Beauty Bar

The Beauty Bar is the express stop for quick beauty 911 when time is of the essence.

DePasquale, The Spa, in Morris Plains, New Jersey, announces the launch of The Beauty Bar. In a world where time is hot commodity, The Beauty Bar offers express beauty services and treatments such as brow shaping, waxing, threading, lashes, hair extensions, braids, knots and other make-up trends. Launching this Spring, the beauty bar also features fun tutorials for adults and teens.

For more information visit