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Grafton Cosmetics celebrates its 50th anniversary in 2012. The privately held and family-owned private label company started out on Grafton Street in Brooklyn, NY, and today is headquartered in Boynton Beach, FL. What is the secret to Grafton's success? One important factor is the company's policy to cultivate long-term relationships with its clients, suppliers and employees.
"Being a family-run business, we care for everyone involved in making our company successful,” says CFO Steven Marcus. “We have clients, vendors and employees who have been with us for more than 30 years. I joined my father Ed Marcus in 1985 along with my wife Cheryl, and we were soon followed by my sister Beth and her husband Ron.”
“With more than 35 dedicated employees and reps across the country,” says Susan Carroll, VP of Sales, "we are just one big happy family!" (Carroll's husband Dave also joined the firm, in 2006!)
Even as they mark their milestone golden anniversary, the Grafton family has exciting plans for the future. Grafton is expanding domestically as well as globally and is constantly keeping up with the latest trends.
" 'From Logo to Launch,' that's our mantra," says Steve. "Our combination of dedicated and knowledgeable staff, coupled with innovative products, great service and experience, will certainly see us through the next 50 years. We work with our clients to develop their creativity and fulfill their dreams. After all,” he adds with a smile, "isn’t that what family is all about?"
To help women and men fall in love with their hair at an affordable price while enabling salons to retain or gain new clients, Salon Week is debuting on April 1, 2012 in Boston and New York City. Salon Week is the opportunity for top salons to show their appreciation for existing clients, bring back inactive customers or gain new ones by offering an attractive discount. By participating in Salon Week and offering 50% off a minimum of services from April 1 – 7, salons receive national advertising, PR and social media exposure. In addition, a variety of in-salon marketing materials are provided including t-shirts, brochures and more.
“Every salon owner faces similar challenges with customer acquisition and retention,” said Maria Lekkakos, President of Salon Week. “Many turn to daily deal sites, which diminish ones brand and most often brings in clients who come in only for the discount and never return. We’ve created an event that enables top salons to both show appreciation for existing clients and gain new ones.”
Dozens of salons in Boston and New York City have signed up in support of the event including Bradley & Diegel, Salon Eva Michelle, Salon Marc Harris and Studio 9. In addition, Salon Week is launching with the support of a number of top lifestyle and beauty brands, including Boston Magazine, Goldwell, Hey Hey Gorgeous, Nioxin, Oribe Hair Care, P&G Professional, Sebastian and Wella.
Salons can participate for a fee of $699. For more information or to enroll, visit www.salonweek.com.
Related: Spa Week Sweeps the Nation | Spa Week Offers Affordable Health and Wellness | Four Seasons Hotels and Resorts Announces First-Ever Global Spa Week | The (Newly Widespread) Gift of Spa and Wellness | Working Week