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Luis Alvarez Receives First Annual Leo Passage Educator of the Year Award

Luis Alvarez, hairdresser, educator, photographer, entrepreneur and all-round Renaissance man, received the first annual Leo Passage Educator of the Year Award October 16, 2011 at Intercoiffure’s Fall Atelier in New York City. The award, established this year in memory of long-time Intercoiffure member Leo Passage, acknowledges the contributions of those ICA members who have made outstanding contributions to education.

“Luis Alvarez has worked tirelessly to improve hair professionals’ lives through education,” notes President Lois Christie. “As anyone who’s ever attended an Intercoiffure event knows, you always leave the classroom better equipped for your career.”

The Leo Passage Educator of the Year Award is part of President Lois Christie’s drive to revitalize Intercoiffure’s commitment to education. In 2011, she introduced the Rising Star Competitions, in which the top cosmetology schools in North America sent their best students to ICA’s Spring Symposium to compete. The 2012 Competitions will be directed by Vivienne Mackinder and sponsored by BSG.

Alvarez has been honored by Intercoiffure Mondial and was appointed Knight of the Ordre de la Chevalerie. Currently, Alvarez serves as VP of Creative and Education for Aquage, the company he co-founded with Dennis Lubin in 1998.

Leo Passage, 1936 – 2011, founded Pivot Point International, Inc. in 1962. “The Pivot Point educational vision has had a tremendous impact on students and professionals around the world,” says ICA President Lois Christie. “They not only revolutionized the theory of hair design education, but also expanded its influence by establishing the largest educational chain in the cosmetology industry.” 

Intercoiffure America/Canada recognized Pivot Point’s impact on the beauty industry in 2008 when the association awarded Leo and Robert Passage the coveted “Visionary of the Year” Award, in recognition of their revolutionary approach to hair design education and commitment to elevating the cosmetology industry through lifelong learning.

Veronica's in Malibu Hosts Operation Smile Premiere for "A Cure to War"

Veronica Skin and Body Care Center: Operation Smile Premiere

Director- Patrick Heaphy, Founder-Kathy Magee, Spokesperson-Roma Downey, Veronica Barton Schwartz, Actor & Narrator-Craig T. Nelson, Founder-Dr. Bill Magee

Veronica Skin and Body Care Center in Malibu, California hosted the Operation Smile Premiere for “A Cure to War,” narrated by Craig T. Nelson on September 21, 2011. The event was an inspirational tribute to the phenomenal organization that has contributed to restoring relations with Vietnam and helped so many children around the world keep smiling. Veronica commented, “I have a very strong affinity for Operation Smile and the work that they do. I was thrilled to make the connection to Craig T. Nelson who so graciously agreed to narrate this important documentary. We have held several fundraisers at our Spa and so many of our clients and friends have come out to support this organization because the work that they do is so meaningful and impressive.”

“A Cure to War” was directed and produced by Patrick Heaphy. Musicians David Palmer, Chuck Kentis and Tinh Mahoney provided an original score. The film uniquely weaves the stories of seven individuals, whose independent efforts would help to rebuild relations between Vietnam and the United States, recover the remains of soldiers lost in the Vietnam War, and bring smiles to tens of thousands of Vietnamese children and their families by providing access to free surgical healthcare.

For more information about Operation Smile’s global efforts, please visit

A screener of the film for media is available for viewing at

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Eminence Wins Ernst & Young Entrepreneur of the Year Award

Attila and Boldijarre Koronczay

Attila and Boldijarre Koronczay

Congratulations to Éminence Organic Skin Care founders Attila and Boldijarre Koronczay for winning an Ernst & Young Entrepreneur of the Year 2011 Award which honors the spirit and contribution of entrepreneurs around the world!

Close to 1,500 guests gathered at the Vancouver Convention Centre to honor the best and brightest entrepreneurs. Past winners of this prestigious award have included Guy Laliberté of Cirque du Soleil, Donald Triggs of Vincor International and John Mackey of Whole Foods Market. Amidst incredible competition, Attila and Boldijarre walked away with the Entrepreneurs of the Year award in the category of products and services.

Related: Behind the Scenes Video: The Making of Éminence | Rewarding New Website

Lumos Instant Impact Bottom Coat Wins Best Base Coat at UK Elle Awards

DAYSPA congratulates Famous Names for winning Best Base Coat at the UK Elle Awards for Lumos Instant Impact Bottom Coat.

Linda Nordstrom, CEO and Founder of Famous Names, says, "We are blown away by the wonderful response from UK professional nail artists to our Lumos offerings. This is our very first award and hopefully one of many!"

Dr. Howard Murad Hosts The Art of Giving

Dr. Murad

Dr. Howard Murad

On October 27, 2011, Dr. Howard Murad, CEO and founder of Murad Inc., will be hosting the annual Art of Giving at the Redondo Beach Performing Arts Center. Dr. Murad's paintings will be auctioned and all proceeds will be donated to the charity of the buyer’s choice.

Last year, community leaders, art aficionados and the local community previewed and purchased 30 of Dr. Murad’s works of art. The event raised over $25,000 for over 70 local and national charities, such as OneHope Foundation, Susan G. KomenFoundation OC Chapter, Big Brothers and Big Sisters of Los Angeles, Crohn's & Colitis Foundation of America and CEW Foundation Cancer and Careers, amongst others.

Dr Murad explains, "I hope that my work will inspire endless opportunities to create and share joy through art, the people we touch and the good we do for our planet and its people."

For more event details, please visit

Calling All Makeup Artists Talent Showcase and Makeup Competition

YOUR NAME Professional Brands announces the first ever Calling All Makeup Artists talent showcase and makeup competition to be held in New York City on October 3, 2011.

YOUR NAME, a private label cosmetics brand for the salon and spa industry, will sponsor six up-and-coming artists in the opportunity of a lifetime. They will partake in a day-long photography makeup workshop led by renowned makeup artist David Maderich, during which each contestant will be charged with creating an interpretation of YOUR NAME’s Spring 2012 collection. Each rendition will be captured by acclaimed photographer Roberto Ligresti and handed over to a panel of beauty industry veterans to evaluate and select one lucky winner. Finally, agency representative Russell Halley will be on hand to offer his tips to each contestant on how they can make sure their book gets noticed.

In addition to receiving invaluable professional education, each contestant will receive a collection of best selling YOUR NAME products, editorial-quality photographs for their portfolio, and the chance to be included in the Spring 2012 YOUR NAME brochure. The winner may also be featured online and in participating industry magazines.

“YOUR NAME has a long-standing commitment to supporting makeup artists in their professional and creative development and with the launch of Calling All Makeup Artists we’re adding a exciting new layer to that support,” says Brenda Gallagher, Director of Sales. “YOUR NAME is proud to offer makeup artists the chance to learn alongside incredibly successful beauty professionals and to engage in a healthy competition that cultivates creativity and passion in a way that frequently falls to the sidelines in daily business.”

October 3, 2011

Roberto Ligresti’s Photography Studio

◦ Julie Keller, Editor-In-Chief, American Spa
◦ Maggie Mulhern, Beauty and Fashion Director, Modern Salon
◦ Michelle Lapidos, Director of Social Media & Editor of Spa Week Daily, SPA WEEK
◦ Vivienne Mackinder, world-renowned hairstylist and Fashion Director for Intercoiffure

The (Newly Widespread) Gift of Spa and Wellness

Spa gift cards are going mainstream this holiday season! Thanks to a partnership announced today between Spa Week Media Group and Incomm, the world's largest distributor of gift cards, major retailers Target, Sam's Club, CVS and Rite Aid will soon carry the exclusive Spa and Wellness Gift Card (pictured) in more than 18,000 locations nationwide.

Target, Sam's Club and Rite Aid will carry the cards in denominations of $25 and $50. At CVS, an exclusive variable load option will allow purchasers to put $25 to $500 on cards. They can be used at more than 4,000 participating spas anytime, not just during Spa Week, and won't ever expire. Card recipients can visit and search participating spas by zip code, state or city.

The listing is free for all spa owners who are interested in participating. Just visit Spa Week's website, fill out a contact form and a company representative will get you signed up and listed, usually within 24 hours!

A Partnership to Remember

Sothys Beauty Garden collection

Though October typically sees the spa industry awash in pink ribbons honoring Breast Cancer Awareness, Sothys will also be reaching out to another segment of the cancer-stricken population: adolescents.

From October 1 through November 14, the skincare company will donate 10% of all sales on products in its Beauty Garden collection to A Prom to Remember, a 501(c)3 charity raising funds to give teenage cancer patients a memorable high school prom experience by providing free formal attire and limousine transportation, and facilitating red carpet-style arrivals.

Sothys' Beauty Garden collection bears ECOCERT certification and includes face and body care products. For more information, visit Sothys.

Working Week

Spa Week, the semiannual marketing push designed to make the spa world accessible to everyone, will take place October 10-16 at hundreds of spas and wellness centers across the continent.

This marks the 15th occurrence of the event, founded in 2004 by industry maven Cheryl Reid, who wished to dispel the notion that spas are only for the rich and famous. During Spa Week—which takes place every spring and fall—participating day, resort and medical spas, as well as other health and fitness businesses, offer a select two or three of their services to guests at just $50 each. Consumers track down these bargains at the Spa Week website, where they can discover which businesses are participating and book affordable services in advance.

Spas that participate can reach new clients and/or introduce unusual treatments to their regular clientele, making Spa Week a popular, win-win venture. For more information on participating, visit

Consumers Set Their Sites


An eye-opening new report reveals that the spa-going public is making major use of marketing and discount groups to secure a satisfying spa experience.

The 2011 Global Spa Report, conducted by the marketing researchers at Coyle Hospitality Group, surveyed 1,025 well-traveled spa-goers from 34 countries to determine their preferences, habits and priorities. One of the obvious trends: consumers’ determination to do their own online research to find the exact spa, service and price they seek.

When queried about their preferred means of getting information about spas, respondents rated “search engines” first, but Groupon came in second at 52%, representing an enormous increase from last year’s 22% response, seemingly indicating that economic concerns are still driving consumer behavior.

Rounding out the top five online information sources were SpaFinder, LivingSocial and Facebook. Not surprisingly, the No. 1 reason for using those websites was to “find deals.” However, it seems that price isn’t the only consideration for web-savvy spa seekers. Cited next was “viewing spa menus,” “reading feedback” and “learning more about the spa in general.”

Coyle acknowledges that in the spa industry, emotion ultimately drives consumers and continues to affect their decision-making processes. Interestingly, the report noted the public’s unchanged, top motivation for booking spa time: relaxation and stress management.

To learn more or download the 2011 Global Spa Report, visit