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L’Oréal Finalizes the Acquisition of DECLÉOR and CARITA

L’Oréal Finalizes the Acquisition of DECLÉOR and CARITA

Image: Thinkstock

L'Oréal, one of the world's largest beauty companies, has announced the close of the acquisition of iconic global skincare brands DECLÉOR and CARITA, formerly held by Shiseido Group.

DECLÉOR and CARITA have been integrated into L'Oréal’s Professional Products Division, a category the company has been a key player in for over 100 years. With a strong existing brand portfolio and presence in hair and nail salons across the U.S., the acquisition of DECLÉOR and CARITA marks L’Oréal’s entry into exciting new distribution channels within the professional beauty market, including day spas as well as resort and destination spas specializing in skincare. The acquisition of these two brands also reinforces L’Oréal’s deep commitment to the professional beauty community.

Both global brands bring with them a rich heritage in professional skincare, offering a holistic approach to beauty. Founded in 1974, DECLÉOR is widely recognized as a leader in aromatherapy skincare offering products and treatments that harness the power of essential oils and plant extracts that heighten the senses, promoting relaxation and well-being. CARITA, created by the legendary CARITA sisters more than 60 years ago, is a brand dedicated to transforming, reinventing and enhancing the beauty of women today, offering a catalogue of luxurious skincare products with an expertise in anti-aging treatments.

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Beauty Bus Foundation Honors Deborah Carver at 5th Annual Beauty Drive

Beauty Bus Foundation Honors Deborah Carver at 5th Annual Beauty Drive

The Beauty Bus Foundation ( held its 5th annual Beauty Drive on Sunday, April 27 at the California Science Center's Wallis Annenberg Building in Los Angeles. This year the organization, which provides complimentary beauty services to terminally ill people and their caregivers, honored Lifetime Achievement Award recipient Deborah Carver, Publisher and CEO of Creative Age Publications, which produces DaySpa Magazine, in addition to six sister magazines and the hairstyle inspiration books, Inspire. Carver was presented the honor for her company's ongoing support of the charitable organization, which in five years has provided 4,300 services to more than 3,000 people and donated 15,000-plus Bags of Beauty to those in need.

Said Carver, "Beauty, and the beauty industry, does make a difference in the quality of life for the terminally and chronically ill and their caregivers. I've witnessed how The Beauty Bus Foundation improves the welfare and psychological well-being of those in need, and I am honored to support such a worthwhile fundraising event."

Wendy Levine, Co-Founder, spoke about the Beauty Bus' humble beginnings. The charitable organization started after Levine's younger sister Melissa received in-home beauty treatments as she was battling a terminal illness. "Melissa told me how it made her feel normal," Levine said, and after Melissa passed away, Levine and her cousin Alicia Liotta started Beauty Bus. The first year, Levine says, only 11 clients received beauty services. Now, thousands of people are receiving services, including Joan DePriest, who is a caregiver for her husband of 55 years, Herb. "It's like a party when the Beauty Bus arrives," DePriest smiled. "And as the Beauty Bus departs, a beauty professional never fails to say, 'Thank you for allowing me to help you today.' This to me personifies the Beauty Bus."

Dermalogica Scottsdale Celebrates Its One-Year Anniversary by Supporting Women's Economic Empowerment

Dermalogica Scottsdale Celebrates Its One-Year Anniversary by Supporting Women's

Pictured, left to right: Angela Miles, Assistant Manager; Bridget Brown, Store Manager; Amy Brooks, Skin Therapist; Renee Cash, Instructor; and Katie Doom, Skin Therapist

The Dermalogica location in Scottsdale recently celebrated its one-year anniversary by honoring International Women’s Day with an event to benefit Dermalogica’s philanthropic arm, Financial Independence Through Entrepreneurship ( The event kicked off with an informal fashion show in partnership with Phoenix Fashion Week, where models posed with their personalized Face Mapping skin analysis prescription sheets, emphasizing the need for a “custom designed” skin care regimen from a Dermalogica trained professional skin therapist.

The event supported FITE through $25 MicroZone treatments, which generated a matching donation from The Dermalogica Foundation to fund a micro-loan to a woman entrepreneur within the FITE network. During the evening, 16 micro-loans were funded, making progress toward the long-term FITE goal of funding 50,000 women worldwide.

For more information on Dermalogica, please visit For more information on FITE, please visit

[Image courtesy of Dermalogica]

Help Brisa Alfaro And Family

Help Brisa Alfaro And Family

Brisa Alfaro is the Owner of Studio B Salon, a Paul Mitchell Focus Salon in Apple Valley, Calif., and a Young Nails Inc. Senior Educator. In late March, Brisa had a brain aneurysm while traveling from Los Angeles to New York for work. She is currently being cared for at a New York City Hospital and her doctors have said she is very lucky to have survived. For those that don't know her, Brisa is a strong person and a fighter, but she has a long road to recovery ahead of her. Her family is now waiting to find out when Brisa will be given the go-ahead to return to Los Angeles, via medical air transport, to continue her care on the west coast. To help alleviate the costs associated with Brisa's care, the family has set up a donation fund has at Wells Fargo Bank: The account number is 5718735003 and donations a can be made at ANY Wells Fargo Bank. All donations will help pay for Brisa's mounting medical bills,

Brisa and the Alfaro family cannot fully express what your donation means to them, but offer a heartfelt thank you to each and every one of you for your help and continuing support during this unexpected health crisis.

[Image: Lynne Wadkins]

OPI Announces Suzi Weiss-Fischmann Transition to Consultant Role

OPI Announces Suzi Weiss-Fischmann Transition to Consultant Role

OPI Products Inc. has announced the transition of Suzi Weiss-Fischmann from OPI Co-Founder & Executive VP to OPI Consultant. Known worldwide as “The First Lady of Nails” for over 31 years, she will remain OPI’s creative inspiration and brand ambassador for journalists and clients. Suzi’s new role is effective July 1.
“My fascination with beauty began at an early age, and my journey has been a dream come true,” said Weiss-Fischmann. “I have witnessed OPI’s successful evolution in becoming the world leader in professional nail care. Now, more than ever, is the time for nails and I am excited to continue to share my expertise with nail fans across the world!”

In 1989, Weiss-Fischmann began to make nails not only relevant, but exciting and fun when she created the first thirty OPI colors. She has since created over 400 shades of nail lacquer. Suzi has been featured in numerous magazines, such as W, More, and Family Circle as well as on Today Show (NBC) and Nightline (ABC).

“Suzi is a living legend in the business,” said Renato Semerari, President, Coty Beauty. “Her creativity and passion led to numerous collaborative partnerships and unique nail color names and shades that women around the world identify with. I want to thank Suzi for her contributions in making OPI the illustrious brand it is today.”

[Image: OPI]

Jane Iredale - The Skin Care Makeup Introduces New, Redesigned Packaging

Jane Iredale - The Skin Care Makeup Introduces New, Redesigned Packaging

Image courtesy of 5W Public Relations

Iredale Mineral Cosmetics, Ltd., manufacturer of jane iredale – THE SKIN CARE MAKEUP, recently unveiled its new product packaging as well as a new logo treatment. Characterized by a fresh layout, inviting colors and textures, integrated QR code technology, and environmentally responsible materials, the packaging symbolizes the brand’s bright future and complements its 20th Anniversary this year.

“We’ve designed our new packaging to be clear, distinct, consistent and engaging, and are excited to begin our 20th anniversary year with a refreshing new look,” says Sarah Steven, Vice President, Marketing for jane iredale. “While they may not realize it at the time, consumers actively evaluate packages on shelves in seconds. Our new packaging conveys our brand story with consumers through colors that represent the vibrancy and purity of nature, and special touches that emphasize the value and quality of our products.”

The new packaging uses clean, bright, optimistic colors to capture the essence, mood, and feeling of the jane iredale brand. Coincidentally, one of the colors chosen for the logo is Radiant Orchid, which has since been named Pantone Color of the Year for 2014. The soft gray chosen for the font is more feminine than the ubiquitous black typeface seen on most makeup boxes, and the embossed treatment of the logo and soft touch of the carton add textural elements that pop from the shelf and feel luxurious in the hand.

Creatively placed QR codes are featured on the inside flap of each carton. When scanned, the QR codes direct users to a jane iredale application video demonstrating how to apply that particular product.

“Beauty is the second most-watched category on YouTube, and sharing videos through packaging is just one way to further engage with and educate consumers,” says Steven.

Reflecting the brand’s commitment to the environment, the paper used is fully recyclable and sourced from renewable resources. The ink uses natural tree resin systems and vegetable oils to reduce volatile organic compounds by over 75 percent, while also being UV curable, reducing greenhouse gas emissions and overall environmental impact.

The Leaping Bunny logo, the leading animal protection group for cruelty-free certification, appears on every carton and certifies jane iredale as cruelty-free - not allowing for any animal testing at any stage of product development.

The new packaging began its roll out in March 2014, starting with core foundations and the new Magic Hour collection.

Video: Beauty Bus Joins KCAL9 News

Video: Beauty Bus Joins KCAL9 News

Beauty Bus Foundation CEO Ronda Wilkin and co-founder Wendy Marantz Levine join KCAL9 to discuss the organization's annual Beauty Drive. The April 27 charity event will help raise funds to deliver beauty services to those suffering with serious illnesses and their caregivers.

Watch the video to find out more about what inspired Wendy Marantz Levine to start the charity and learn more details about the event!

[Image/Video: CBS Local]