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Pevonia International hosted its National Sales Meeting on August 10-13 at its corporate offices in Daytona Beach, Florida.
Pevonia International Account executives from all over the country traveled to Daytona Beach Florida for the National Sales Meeting at corporate headquarters on August 10-13. With a focus on training, recognition and education, the event highlighted new technology, new people and new products. The National Sales Meeting included two days of professional skincare training, which provided Pevonia International Account Executives necessary educational tools to effectively train the prestige professional spa accounts across the USA.
Pevonia also launched school promotional events and contests with the new Event-In-A-Box Program, an all-inclusive program that equips spas with utensils to host a promotional event from start to finish. These tools will stimulate buzz, promote, and sell products generating revenue for the accounts that implicate these resources.
The August focus for the company included packaging this universal marketing strategy with the Spa Teen Selfie Skin Challenge for Back to School promotional efforts. It is a fun and interactive way to attract a new market, push product and service revenue, and get spas, clients, and Account Executives involved.
[Image courtesy of Pevonia International]
The International SPA Association (ISPA) released its annual findings of spa industry financial indicators, reporting the industry continues to grow as it surpassed the $15 billion mark.
In its recent report on what is known as "The Big Five" - total revenue, spa visits, spa locations, revenue per visit and number of employees for the United States spa industry - The International SPA Association (ISPA) has announced that as of 2014, total revenue within the spa industry surpassed the $15 billion mark, up from $14.7 billion in 2013 to $15.5 billion in 2014 (5.3 percent increase).
“It is always an exciting time to reveal the Big Five, as these numbers are strong indicators of the future success and growth of the spa industry. As ISPA celebrates its 25th anniversary, we are proud to report this milestone for the spa industry,” said ISPA President Lynne McNees.
The increase in spa revenues was driven by strong growth in the number of spa visits, estimated to have increased to a record high of 176 million in 2014, up from 164 million in 2013 (6.7 percent increase). As the increase in visits outpaced the rise in spa revenues, there was a slight decline in average revenue per visit, from $89 in 2013 to $88 in 2014 (1.3 percent decrease).
The total number of spa locations rose from 20,180 in 2013 to 20,660 in 2014 (2.4 percent increase). Total employment is estimated to have risen to 360,000 as of May 2015, an increase of more than 10,000 on the May 2014 position (2.9 percent increase).
PricewaterhouseCoopers (PwC) was commissioned to conduct the study by the ISPA Foundation. "This year's study highlights the strong performance in total revenue and number of spa visits. The growth in these areas shows the US spa industry is buoyant and building on the momentum established in the previous year,” said Colin McIlheney, global research director for PwC.
The complete study will be released in late September 2015.
Dermalogica's first Congress in seven years drew the world's largest gathering of skincare professionals from over 60 countries.
Dermalogica recently hosted its first Congress in seven years at The Cosmopolitan Hotel in Las Vegas, Nevada. The two-day summit, themed “Only Connect”, welcomed 2,500 attendees representing more than 60 countries, all of whom are part of the professional skincare industry, including spa and salon owners, distributors, students and staff members.
Congress provided not only an opportunity for guests to connect with each other, but to hear from 33 guest speaker presentations, including leaders from Dermalogica and The International Dermal Institute and other industry experts from around the globe, who shared revolutionary business concepts, retail insights, consumer trends, advances in digital marketing and technology, and new product demonstrations. Based on the high volume of attendees, original content and presentations provided, Dermalogica’s Congress is the world’s largest conference gathering of professional skin therapists hosted by a skincare brand, setting the predication of professional skincare trends across the industry.
Jane Wurwand, founder and chief visionary of Dermalogica and The International Dermal Institute, provided the opening and closing presentations for the two-day summit. Her opening presentation, “Productive Destruction”, gave not only a preview of Congress, but shared insights on how creative disruption is crucial to revolutionizing an industry. Wurwand’s closing presentation, “Only Connect”, emphasized the importance of connecting with the people around us. She explained that with the advancements of technology and smart phones, the idea of connection has never been more essential, and the professional skincare industry has a big role to play in helping people stay connected through the power of human touch.
“The professional skincare industry, although fluid and always changing, is poised to have the greatest impact on our planet of any industry,” said Wurwand. “Because we are really the last industry that reaches out and are literally changing the world with our bare hands. We are touching people with our physical touch, with our emotions and with our kindness.”
Attendees also had an opportunity to hear from Vasiliki Petrou, SVP of Prestige, Unilever, who presented on the future of Dermalogica as a result of its new partnership with Unilever. “The potential we can have together is just unstoppable, unbeatable. This is the unbeatable Tribe,” said Petrou.
Other presenters included Diana Howard, Ph.D., VP of Research & Development, Dermalogica, who presented on the brand’s upcoming new products including Overnight Retinol Repair and Charcoal Masque. Annet King, director of Global Education, Dermalogica, moderated a Q&A with Phillip Picardi, digital editorial director at Teen Vogue, who spoke on how to effectively communicate with the Millennial generation.
Dermalogica’s “Only Connect” Congress, which took two years to plan and was the first of its kind to be held in the United States, welcomed guests who traveled more than 11,000 miles to attend. The international summit’s presentations were translated into 11 languages, including sign language.
For more information on the speakers and presentations that took place at Congress, visit www.dermalogica.com/congress.
To watch a brief recap video on Congress, please visit https://vimeo.com/dermalogica/review/136239710/c7736af1b1.
The 8th Annual Holistic Skin Care Conference comes to Kalamazoo, Michigan in October 2015!
The 8th Annual Holistic Skin Care Conference will take place on October 4th & 5th in Kalamazoo, Michigan.
Join the Association of Holistic Skin Care Practitioners (AHSCP) for this education-packed event, where you will experience the wisdom of wellness. Speakers include Elina Fedotova, founder of Elina Organics, and Dr. Nina Walsh, a naturopathic physician and East-Asian medicine practitioner, who also runs a wellness retreat.
*Safe & Natural Alternatives to Having a Surgical Facelift
*Using Nutritional Response Testing to Address Problematic Skin
*Kneippism & Dynamism
*Esthetics & Oncology
*Nourish Your Soul
*Enemies and Allies of Beauty
*Holistic Microdermabrasion Using Organic Buffing Grains
For more information and to register call 269-384-2170 or email firstname.lastname@example.org.
[Image courtesy of Elina Organics]
A.I.I. hosted a three-day intensive training event to commemorate Tippi Hedren's contributions to the nail industry.
Forty years ago, 20 women made history by becoming the first Vietnamese nail technicians in the U.S. with the help of actress and model Tippi Hedren. Hedren met the women – mostly wives of high ranking military officials – through her volunteer work at the Hope Valley refugee camp near Sacramento. With the assistance of her personal manicurist and a local beauty school, Hedren helped “The First 20” graduate and find work in Southern California. Since 1975, the number of Vietnamese nail technicians has grown to dominate the U.S. and especially the Southern California area with a staggering 80% of licensed nail techs in the southland being of Vietnamese descent. To commemorate this historical event, American International Industries (A.I.I.) hosted what is being called “The Second 20 (plus 3),” a three-day intensive training for three of the Southern California manufacturer’s top nail brands; ibd, EzFlow and SuperNail.
The first class of the special AEC Training hosted by A.I.I.
A.I.I. has long been committed to developing the next generation of talent in the growing nail industry, hosting educational seminars and classes around the world. July 26-29, 2015, the manufacturer and worldwide distributor further supported that commitment by hosting an A.I.I. Educational Consultant (AEC) Training specifically for the Vietnamese nail professional community. Spearheaded by A.I.I. Key Account Manager Kelvin St. Pham, A.I.I. identified 23 up-and-coming as well as established Vietnamese nail professionals from around the country to attend the three-day intensive training with the expectations that the AECs will be able to provide product knowledge and support to the community. Attendees underwent extensive training specifically focused on EzFlow Acrylics System, ibd Hard Gels and Just Gel Polish, and the overall SuperNail line. The classes covered product knowledge, chemistry, technique and presentation skills. Classes were led by A.I.I.’s Lead Educators Terry Burciaga, Teresa Hamm, Vicki Ornellas and Sreynin Peng.
Ms. Thuan Le, one of the first 20 licensed Vietnamese manicurists in the U.S. with AEC trainees Nhi Le and Amanda Pham.
To mark the end of training, the new AEC’s showcased their talent with a nail art competition on Wednesday, July 29th. The artists competed in three categories that included EzFlow acrylics with a summer theme, ibd gel negative space design, and a mixed media design that represented their hometown using a combination of the three brands’ products. The competition was attended by special guest Ms. Thuan Le, one of the original 20 Vietnamese manicurists, who served as a Competition judge.
Nail art competition winners [top] Anthony Hoang for Summer Acrylics; [middle] Kevin Phan for Gel Negative Space; and [bottom] Sean Phan for Mixed Media.
Trainees proudly acknowledged their role as the next generation of Vietnamese nail stylists, bonding during the recruitment period via social media and over late night study sessions following each day’s class. Before the last session of the training came to a close, AEC Sean Phan gave special thanks on behalf of the entire class to A.I.I. for the opportunity to participate. The group, via Phan, also gave thanks to Ms. Le for the road she and the other members of “The First 20” paved so they could have the opportunities they do 40 years later. “You (Le) are the Godmother of the Vietnamese nail industry and you will always be in our hearts,” said Phan.
A.I.I. was honored to anniversary this monumental event with this special group of nail industry talent. “An overwhelming percentage of our business is Vietnamese based. The footprint you as nail stylists have on the industry is impressive. You have revolutionized the business and made it what it is today, and we are excited to partner with you to help make it better, make it more profitable and more fun all at the same time,” said Mark Moesta A.I.I. Vice President of Professional Sales, as he addressed the group on the final day of training, recognizing them as ambassadors not only for A.I.I.’s brands and the company as a whole, but for the entire nail industry.
[Images courtesy of A.I.I.]
Image courtesy of 116 Media
Yeung was presented with the Best Global Education Team in a Continent (Asia) and Highest Sales Increase for a Continent (Asia) awards during the Consultant Conference Meeting.
Anthony Cuccio, founder of Cuccio International, presented two awards last month during the Consultant Conference Meeting to recognize outstanding sales and education. Both were awarded to Jacqueline Yeung, the brand’s business development director for Asia, for her dedicated and effective efforts.
Best Global Education Team in a Continent (Asia) and Highest Sales Increase for a Continent (Asia) were presented to Yeung at the corporate headquarters on July 8. This is Yeung’s second time being recognized for Highest Sales Increase, as she won the award last year.
Said Yeung, "Even though it's not my first time winning, I am very excited about these awards. I have been with the company since 2008, so that’s seven complete years being trained by Mr. Cuccio. He is the greatest mentor that I have ever had in my life. Although it took me few years to learn how to help our Asian distributors build their business and education teams, everything is great now! Being rewarded is something that encourages me to keep the hard work going. These awards are not only for me but for all of my Cuccio Asia family. I am thankful for Mr. Cuccio; He always gives me the best guidance on how to be my very best.”
For more information, please visit http://www.cuccio.com.
The new program will provide technicians with the advanced information needed for working successfully with a physician or podiatrist.
Nailcare Academy, home of the Advanced Nail Technician Program, recently announced their new online Footcare Nail Technician Program (FNT), a certificate program that will allow nail technicians to work in a medical setting. The program also contains important information for the salon-based Advanced Nail Technician Program graduate who wishes to develop a solid referral relationship with a physician or just wants advanced education to enhance his or her background.
The FNT Program doesn't shy away from the realities today's nail technicians face, and instructs students of the program in how to counter the negatives and enhance the positives on a day-to-day basis. Upon completing the ten modules and passing the exam, graduates will obtain a certification as a Certified Footcare Nail Technician (CFNT) - no internship is required. “However, if technicians wish to pursue working in the medical field, we highly recommend they pursue the additional Internship,” says Karen Hodges, co-owner of Nailcare Academy. “The internship is 40 hours in a medical office and at the end, the technician receives the Nailcare Academy Aseptic Footcare Specialist Internship Certificate (CAFS) to demonstrate to the patients and physicians their qualifications to work on chronically ill persons.“
The FNT Program is structured so that nail technicians who never intended to work in a medical office or who could not find an internship can still advanced training and certification to verify their level of knowledge to their clients. “It is very important to us to provide this verification for these technicians who worked hard to gain new knowledge,” says Janet McCormick, co-owner of Nailcare Academy.
“Certificates that visibly verify advanced education to clients are great tools to market higher knowledge and advanced skills to potential new clients,” says McCormick. “Being positively different – in this case, being trained to perform safe services on skeptical clients and chronically ill clients – can mean a much higher level of success for these technicians.” Times have changed, McCormick adds. “Just being a good nail artist is not enough to set a nail technician or salon apart from the crowd of competing low-cost salons. This training takes their income to new and higher levels.”
The Footcare Nail Technician and Advanced Nail Technician programs are online at www.nailcare-academy.com.
Haircare brand KEVIN.MURPHY is partnering with sustainability leader Green Circle Salons to help salons and spa reduce their environmental impact through sustainable waste management.
KEVIN.MURPHY, an industry haircare leader, has partnered with Green Circle Salons, an organization that provides sustainable waste management for salons and spas, in order to help reduce the overall environmental impact of beauty businesses. Together, KEVIN.MURPHY and Green Circle Salons will teach beauty professionals and salon owners methods for becoming more sustainable, healthy, and profitable.
“It was love at first sight, literally – the first slide of Green Circle’s presentation discussed leaving no waste behind,” said KEVIN.MURPHY stylist and founder Kevin Murphy. “With unique initiatives like using hair to help clean up oil spills and turning color tubes and color waste into clean energy, Green Circle truly exemplifies our brand’s key messaging of ‘the choices we make’ and how they affect the environment.”
Green Circle, a collection of salons that send everyday byproducts like hair clippings, aluminum foils, color tubes and applicators for reuse and recycling, diverted more than 350,000 pounds of waste from landfills and waterways in 2014 alone. The Green Circle Salons program is exclusively dedicated to the salon/spa industry and features a fourfold strategy: be green, build revenue, save money, gain clients. “At Green Circle Salons, our mission is to create a sustainable beauty industry by 2020, so we could not be happier about partnering with KEVIN.MURPHY,” says Shane Price, CEO and Founder of Green Circle Salons.
Through the partnership, KEVIN.MURPHY will work with salons and their stylists to show how commitment combined with minimal effort can have a huge effect on the industry as a whole. Participating salons can expect to achieve 85%-95% waste diversion overnight.
“What do you do when a company like Green Circle Salons approaches you, offering to help your salon and customers do their part to contribute to a sustainable beauty industry?” says Rob Malone, co-owner of Oiseau Salon. “You say, ‘Where do I sign?’ The program allows us to help lower our impact on the environment and take direct responsibility for how much of a footprint we leave behind.”
KEVIN.MURPHY offers products that are both of the highest natural quality and environmentally ethical. When searching the world for ingredients, the brand looks for companies using micro-cultivation, organic growing practices or ecologically-sound wild harvesting techniques to ensure that the KEVIN.MURPHY range meets these standards.
Dermatologist Dr. Howard Steinman warns margarita-lovers of potential skin discoloration caused by chemical reaction between lime and sunlight.
July 24th is National Tequila Day, and while many people may choose to celebrate with a margarita, Dr. Howard Steinman, a dermatologist with DermOne Dermatology Centers, has a sour warning if sipped outside - skin discoloration that some are dubbing "Lime Disease,” correctly called Phytophotodermatitis by doctors.
Phytophotodermatitis is an inflammation of the skin caused by a chemical reaction between photosensitizing compounds found in certain plants and foods – especially limes – and exposure to sunlight. Results can be a red, sometimes blistering, skin eruption that often causes strangely-shaped streaks and can even look like a sunburn. The rash can then turn dark brown which can last for months if not treated.
Dr. Steinman explains, “It is common to see cases of lime-causing rashes during the summer season. I’ve seen cases of skin discoloration on wrists, face, neck and chests from tequila shots, where the drinkers squeezed limes while outside, and the juice dribbled on their skin. It is also seen in children and adults who pick fresh limes and then make lime juice. Because this is a reaction from the lime juice coming in contact with the skin during sun exposure, it can often leave unique patterns unlike rashes or a typical sunburn.”
The best prevention is not to cut or squeeze limes while making or drinking margaritas and other lime-ingredient beverages in the sun. Immediately washing hands and body parts that had direct contact with the limes can also prevent the rash. Sunscreen is not a preventative solution for this "Lime Disease" although proper usage of sunscreen is always encouraged to help prevent skin cancer.
Visit a board-certified dermatologist if you have handled limes in the sun and are experiencing Phytophotodermatitis symptoms. Treatment of the initial rash is with cortisone-based creams and antihistamine medications. The brown discoloration can be treated with sun protection, fading creams and camouflage makeup.
Global sustainability thought leader Simon Robinson will address industry leaders at this year's Green Spa Network Congress.
The Green Spa Network (GSN) has announced that Simon Robinson, a leader in global sustainability, will serve as a keynote speaker at this year's 8th annual GSN Congress, to be held September 26-30, 2015 at Tenaya Lodge, CA. With the theme of "Positive Change" in mind, the 2015 Congress will aim to inspire spa owners and industry professionals to explore new territory and make a difference in their businesses, communities, and the world. As one of this year's speakers, Robinson will teach attendees about sustainability, wellness and organizational transformation.
Alongside such colleagues as Fritjof Capra and Gunther Sonnenfeld, Robinson has acted as a world leader in sustainable thinking with a deep respect for the role that personal vitality plays in supporting a vital planet. Robinson, along with his wife Maria Moraes Robinson, co-authored the award-winning book, Holonomics, Business Where People and Planet Matter, and have been supporting groups across the globe to catalyze positive change towards a sustainable future.
“What I am really looking forward to is the fact that this congress brings together so many people from absolutely every part of the spa industry,” says Robinson. “There are some really exciting ways in which we spas can evolve, and which I have been discussing with the network already, but of course these seeds will grow and flourish once we start to go deep into the envisioning process with each and every participant.”
Robinson's recent international speaking engagements include TEDx, Sustainable Brands, London & San Diego, the GSM World Congress, Cannes, Nokia World Congress, Mobile Internet & Strategy Execution Summit.
For information and to attend the event, please visit www.greenspanetwork.org/8th-annual-fall-congress/.