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CIDESCO Announces 64th World Congress and Exhibition

Image courtesy of The Spa PR Company

The 5-day educational and social event will take place in Dublin, Ireland.

Beauty and spa therapy company CIDESCO has announced open registration for its 64th World Congress which will take place in Dublin, Ireland from September 22nd to September 26th, 2016. Expected to attract delegates from around the world, this prestigious event provides the opportunity to discuss the industry’s most important issues, learn new skills and network.

Organized by CIDESCO Section Ireland, the theme for the congress is "Into the Deep," and will consist of five days of events, including a CIDESCO Examiners’ Meeting, Schools’ Meeting, General Assembly (by invitation only) and two days of Professional Beauty Exhibition & Lecture programs open to trade visitors. Lectures will feature renowned world speakers who will discuss the latest trends, procedures, ingredients, business management skills and financial advice. Exhibitors will also benefit from exposure to the highest concentration of beauty industry decision makers in Ireland, in a forum dedicated to educational excellence.

During the Congress, guests will be able to enjoy the best of Irish hospitality through a program of social events, including a welcome reception, a fun-filled Irish evening at a traditional Irish Pub, and a spectacular Gala Dinner at Dublin’s Doubletree by Hilton where CIDESCO members and guests will celebrate the organization’s 70th anniversary.

Announcing the opening of the CIDESCO World Congress 2016 registration, Sheila Curran, President of Section Ireland says, “Section Ireland is honored to host the CIDESCO International Congress in September 2016. It’s a huge challenge as well as a privilege and the stage is now set for what promises to be an amazing event, with the perfect blend of work and play! 2016 is a key year in Irish history as we celebrate 100 years of Independence. Dublin has never looked so good and the city is alive with the buzz of celebrations. We have been so lucky to be able to tap into this for our congress. A fantastic program has been organized and, in partnering with Professional Beauty for our congress exhibition, it is certain to be a huge success. Our goal is to deliver a dynamic and different CIDESCO World Congress. I am confident that we will achieve this.”

CIDESCO International President, Anna-Cari Gund added, “Dublin, with its warm hospitality and easy access, is the perfect location to be hosting our 64th World Congress and the 70th anniversary of CIDESCO. We are looking forward to seeing many of our members and welcoming new recruits while we work together in ensuring high standards throughout the industry.”

The CIDESCO World Congress has one clear goal: To create a non-biased platform for beauty and skin therapy professionals to have open and informative discussions for the development of the entire industry. It also provides the opportunity to meet CIDESCO members from around the world.

Registration for the 64th CIDESCO World Congress is now open with generous discounts arranged by the CIDESCO Section Ireland. To register, please visit: or

Noel Asmar Selected as Official Apparel Partner of Equine Canada

Image courtesy of Noel Asmar

The uniform brand will provide outfits for the Canadian Equestrian team at the 2016 Olympics.

Spa uniform favorite Noel Asmar recently announced that the brand has been selected as the official apparel partner of Equine Canada. With this partnership, Noel Asmar will be outfitting the Canadian Equestrian athletes at the upcoming Summer Olympics in Rio de Janeiro, Brazil.

Known for dressing iconic spas and hotels around the world, Noel Asmar is proud to be involved in creating a unified look for the national team, and to build a new era in branding for the Canadian Equestrian team.

Universal Companies Awards $8,000 to Beauty Schools

Image courtesy of Universal Companies

The scholarships were awarded to Marinello student applicants from the Skin and Body Care Programs, and to Delta Career Education Corporation's scholarship program.

Spa supplier Universal Companies recently presented the BEAUTY FOR LIFE FOUNDATION with $5,000 to benefit Marinello Schools of Beauty students. Five $1,000 scholarships were awarded to Marinello student applicants from the Skin and Body Care Programs. The selection criteria included submitting an original essay about their career/life goals and how they want to contribute to the industry.

Universal Companies also presented $3,000 to Delta Career Education Corporation’s Scholarship Program. Delta Career Education Corporation is an educational services company that operates for-profit post-secondary schools, serving the growing need for career-oriented education in the new service economy. Delta’s schools offer career-focused degree and diploma programs in fields with high employer demand, including business, criminal justice, medical, drafting and design, education, healthcare administration, technology, skilled trades, cosmetology, esthetics, and massage. Delta’s core mission is to provide educational programs that deliver real-life career skills and lead directly to employment upon graduation.

“We are very pleased to give back to our spa community by offering this scholarship money for students pursuing a career in wellness and beauty,” said Terry Russell, Director of Sales – Schools, Distributors, and Franchises for Universal Companies. “Marinello and Delta provide exceptional skin care education and Universal Companies is glad to partner with them as they train our future spa professionals for rewarding careers.”

Joan Yourstone, Vice President of Education & Career Services, Marinello, adds, “We are very thankful for Universal Companies’ contribution to the Beauty for Life Foundation, and I know it will be a great help to our students who choose a path in the beauty industry. We at Marinello feel very lucky to have such supportive industry partners to award assistance to our students, and appreciate Universal Companies’ generosity. They have definitely helped change students’ lives!”

Universal Companies has also opened a first of its kind Wellness & Beauty Learning Center in Southern California. The Company will provide classes and on-site training in the new 8,500 sq. ft. facility located in Torrance, California. Advanced continuing education will be offered for a broad range of wellness and beauty professionals, including spa and med-spa practitioners, estheticians, massage therapists, salon technicians, independent practitioners, and solo-preneurs.

To find out more about the Universal Companies School Partnership Program, please visit

New Dermalogica Learning Loft Opens in Minneapolis

Image courtesy of Dermalogica

The educational space will take the place of the former International Dermal Institute facility.

The International Dermal Institute and Dermalogica recently announced a new Minneapolis location for skincare professionals, including spa and salon business owners and postgraduate students enhancing their skills as professional skin therapists. Set in Minneapolis’s historic warehouse district, the new Dermalogica Learning Loft replaces the former IDI facility which opened in 2005. Serving approximately 3,500 students per year, the Learning Loft will continue to offer all Dermalogica and IDI curriculum, as well as host undergraduate students, while offering several new technological, operational, and educational additions.

The 1,600-square-foot space is comprised of an open concept floor plan, with a setup designed to accommodate a wider education outreach. A multi-use classroom utilizes the most current technology, offering open-access student WiFi, downloadable student workbooks, and twin interactive touchscreen whiteboards and smart projectors, allowing students to receive emailed copies of board notes. IPads will be available for automated student check-in and registration for future classes.

A new interactive store area with dedicated SkinBar offers product sampling and demonstration, allowing Dermalogica accounts to participate in retail-building training in a live, real-time environment. A wet-chalk area encourages students to express themselves creatively as they share their class takeaway and learning experience.

The new space will also serve as a venue for the brand’s acclaimed Guest Speaker Events, where experts from IDI and the industry at large share their insights and professional expertise, as well as be available for blogger events, account meetings, and national account hub training.

Class offerings range from hands-on treatment training to ingredient technology and business-building tips from both Dermalogica and IDI curriculum, with special monthly classes for undergraduate students. The Dermalogica Learning Loft is located at 800 Washington Avenue North, Suite 206, Minneapolis, MN 55401.

To learn more, or to find classes, please visit

In Memoriam: Geraldine Howard of Aromatherapy Associates

Company chairman and cofounder passes away after long battle with cancer.

Aromatherapy Associates today announced the passing of company chairman and cofounder Geraldine Howard, who was diagnosed with cancer several years ago.

Howard was regarded as a pioneer and expert in the aromatherapy oil arena. She initially trained at Micheline Arcier’s renowned aromatherapy clinic in Knightsbridge, London, where she met Sue Beechey. Together, Beechey and Howard founded Aromatherapy Associates in 1985, and in the intervening three decades the brand has grown beyond its signature bath and shower oil collections to encompass skin- and bodycare, candles and more.

In 2013, Aromatherapy Associates launched Inner Strength, an essential oil that Howard had specifically created to help herself get through treatment. One tenth of all the proceeds from the sale are donated to the Defence Against Cancer Foundation. Aromatherapy Associates commented: “It's a testament to Geraldine that even in the midst of her personal struggle, she found a way to help other people.”

"Geraldine was recognized as one of the best loved people in beauty and well-being and her enthusiasm and drive was second-to-none," read the official AA statement. “It was always Geraldine’s mission to tell the world how incredible essential oils are, and she saw Aromatherapy Associates as more than a business; it was her way of life. We are honored to continue this mission on behalf of Geraldine and the brand she loved so dearly, and we celebrate her life and legacy each time we use and share her beautiful and transformative aromatherapy blends. Thank you for all your support as we give thanks for having Geraldine in our lives and leaving us with her legacy that is Aromatherapy Associates."

Howard received numerous accolades over the years, and last November was awarded the Leading Woman in Wellness award at the Global Wellness Summit for “her unfaltering mission to educate on scent’s impact on the health of the body and mind, and for bringing aromatherapy to the forefront of wellness practices.”

“My views on wellness and health have changed as I’ve gone through treatment,” said Howard in her video message to attendees. “Particularly over the last 18 months, with a rampant cancer that has spread throughout my body. I now believe more than ever that it’s vital that medical therapies and natural remedies are used together.’

Meet the NovaLash LASHoff Finalists

Congrats to the NovaLash LASHoff Contest finalists: Liz Lovell, Natalie McCarty, Maribeth Melton and Celine Tran! Watch their finalist videos below.

Natalie McCarty:

Maribeth Melton:

Liz Lovell:

Celine Tran:

[Video courtesy of NovaLash]

Green Spa Network Unveils New Membership Portal

Image: Green Spa Network

The new portal will allow for greater ease of profile management and networking opportunities among fellow members.

The Green Spa Network (GSN) is welcoming 2016 with a redesigned membership portal on the brand's website, Designed for easier, more intuitive use, the revamped portal will allow GSN members to more easily manage their profiles and will improve member-to-member networking on the site.

In a recent announcement about the new membership portal, GSN stated, "Our mission and sense of purpose continues to come alive through the growth of our network and the impact we're making is becoming a tangible resource that will ignite the passions of so many people seeking to reconnect their daily work with the desire and vision for healing that guided them to the spa industry in the first place."

Spa News: Essie Announces Nail Art Contest, The Essie's

Image: essie

Hosted on YouTube and on, the essie's will award nail art superstars.

Nail brand essie recently announced its nail art contest, the essie's, taking place from January 2016 through June 2016. Hosted on YouTube and, the contest will feature a series of nail art challenges to discover the next great nail artist. Beginning on January 6, 2016, essie fans and up-and-coming nail art superstars will have the opportunity to partake in the four-phase competition for a chance to win the grand prize: a $20,000 partnership with essie, a spot at New York Fashion Week with celebrity manicurist Michelle Saunders, and much more!

The final two winners - one (1) grand prize winner and one (1) fan favorite winner - will be determined through a combination of online fan votes and essie’s panel of experts, including:

  • Carolyn Holba – General Manager, essie worldwide
  • Jenny Fox – founder and vlogger behind Jenny Claire Fox, a top nail art and beauty YouTube channel
  • Katie Rodgers – artist and creator of Paper Fashion
  • Michelle Saunders – essie celebrity manicurist
  • Rebecca Minkoff – essie Global Color Designer and industry fashion leader

The essie's will be broken into four phases, including:
Phase 1: Qualifying Challenge (January 6, 2016 – February 22, 2016)

  • Qualifying submissions will open to all participants. Contestants will be required to upload two videos to, including an “All About You” video and a “Show Us Your Skill” video, creating any nail look using essie nail and care products. The first 1,000 entries will receive essie’s gel.setterkit and the creators of the top ten videos, as selected internally by essie, will move on to phase two.

Phase 2: Spring Trend Challenge (February 22, 2016 – March 28, 2016)

  • In this phase, the top ten contestants will receive essie’s spring 2016 collection and be challenged to create the ultimate spring trend-inspired nail art look. Videos will be uploaded to, where online fan votes will determine the top six semi-finalists moving to phase three.

Phase 3: Dream Getaway Challenge (March 28, 2016 – May 2, 2016)

  • Six semi-finalists will receive an essie branded polish rack filled with 90 shades, and be tasked with creating a nail art look inspired by their dream getaway. The top three finalists, as chosen by online fan votes, will move to the last phase.

Phase 4: Blank Canvas Challenge (May 2, 2016 – June 6, 2016)

  • The three finalists will be flown to New York to film their last video in YouTube’s studio. For this challenge, they will be given a blank canvas and challenged to get expressive. Essie’s expert panel will select the top two winners who will be announced on June 1, 2016.

The Prizes:
ONE Grand Prize Winner - chosen by the judging panel

  • $20,000 partnership with essie
  • Featured as essie’s nail art ambassador in how-to videos, a behind the-scenes experience with Michelle Saunders during New York Fashion Week, and so much more!

ONE Fan Favorite Winner – chosen by the public voters

  • $1,000 prize

For complete contest rules and information, please visit

Spa News: United States Bans Microbeads

Image: Getty Images

The man-made beads, which are commonly used in skincare products, have been under scrutiny, as they do not biodegrade.

Last week, US President Barack Obama signed into law a bill that bans microbeads – small, polyethylene beads used as exfoliants in beauty and personal care products – by 2018.

The man-made beads, which are commonly used in skincare products, have been under scrutiny, as they do not biodegrade, and are able to absorb toxic chemicals, which can then work their way up the food chain, as fish often mistake the beads for food.

Companies that use the beads in products must stop manufacturing them by mid-2017, with a US ban on the sale of the products set to go into effect in July, 2018.

International beauty and spa therapy standard-setter CIDESCO recently called on its global membership to replace products that use microbeads with safer alternatives.

Steve Malkin, CEO of Planet First, a specialist in sustainable business practice, explained the issue at the time. “You cannot remove microbeads from the environment as they are too small to catch in water treatment, and they don’t degrade,” he said. “The danger is that they will sit in our oceans and lakes forever to be ingested by fish and mollusks, damaging our ecosystems and entering our food chain.”

Global Wellness Summit Identifies Top 10 Future Shifts in Wellness

Find out the 10 major wellness trends predicted for 2016.

The Global Wellness Summit (GWS) recently took place in Mexico City from November 13-15, gathering the brightest thinkers from a diverse cross-section of industries to contemplate the best strategies for “Building A Well World.”

It was the largest, most cross-disciplinary Summit in its nine-year history, attracting 470+ delegates from over 40 countries. Never have so many great minds from the medical (e.g., the Mayo and Cleveland Clinics, Harvard and Duke Universities) or workplace wellness worlds (e.g., Johnson & Johnson and Zappos) assembled at the conference.

“The Mexico City Summit was a watershed moment, because passionate leaders from economics, medicine, government, technology, spa/wellness, travel, education and the arts came together to debate how to bring preventative health into our chronic disease and healthcare cost burdened world – much like when the world first came together in Kyoto to declare solidarity against climate change,” said GWS Chairman and CEO, Susie Ellis.

10 Shifts in Wellness for 2016

1. From Cracking the Genome to Cracking the Epigenome
We’ve had years of promises that “cracking” the human genome would eradicate all kinds of diseases, but experts like Dr. Deepak Chopra explained that the future is decoding the epigenome, that DNA which is ceaselessly modified by lifestyle choices and environment. Research is underway pinpointing the 20 or so genetic markers (out of 2,400) that are actually modifiable by healthy living. Epigenetic breakthroughs are coming.

2. From Optional to Mandatory Wellness
Global economist Thierry Malleret did the math on the skyrocketing cost of chronic diseases ($47 trillion worldwide over the next 20 years, or 30% of GDP), and a world aging like never before (800 million people now over 60), and concluded that wellness can no longer be optional. More governments will take legislative action to require or reward healthier behavior. This isn’t a “maybe”, it’s near certainty: wellness tax incentives, and insurance companies rewarding healthy behavior (as tracked by wearable/implantable devices) will arrive by 2020. Initiatives that reward and support people will be most successful, and ultimately even appreciated, because they work.

3. From “In Your Face” to Imperceptible Wellness
Wellness has historically been something you “do.” The future is more wellness baked seamlessly into the fabric of our lives: dawn-simulating lighting waking you up gently (goodbye shrieking alarm clock); bed sensors monitoring your sleep, making instant ventilation/comfort changes; and responsive materials (using haptic technologies), including fabrics that cuddle us or clothes that deliver the perfect massage. The prediction? Even futuristic “living” buildings that monitor residents’ oxygen, stress and hunger levels to adapt homes in real-time – even ”growing” you a new room!

4. From Workplace Wellness “Programs” to Total Cultures of Wellness at Work
New Global Wellness Institute* research forecast that workplace wellness approaches will change radically: the current “program” mentality will die a natural death because they’re not working. The future is meaningful, real “cultures” of health at work, tackling everything from physical, to emotional, to financial wellness: fair pay, healthy workspaces, inclusion of families and virtual workers, and tackling fast disappearing work/life balance, like mandating vacations and that workers unplug from always-on, wired work. Companies will replace “ROI” obsessions with measuring total “return-on-value” (ROV), with mounting evidence that happy, healthy workers not only reduce healthcare costs, but also drive recruitment, retention and much higher profits.

5. From Medicine vs. Wellness to Truly Integrative Healthcare
Integrative medicine has been talked about for decades, but is finally happening. Medical leaders from the Mayo and Cleveland Clinics, Harvard and Duke agreed that now we’re at the real “inflection point.” Today every leading medical center either has, or is planning, a wellness/integrative center. And if doctors have always been reimbursed for treating disease, a future where they get remunerated for preventing it looks possible (as in countries like China, Norway, and Singapore). Medicine will incorporate more wellness, but the reverse will also be true. One example: the Mayo Clinic Healthy Living Program coming to the Mandarin Oriental, Bodrum, Turkey in Jan. 2016.

6. Medical Technology Breakthroughs: from Ingestible Health Trackers to Stem Cells
Medical technology breakthroughs presented were mind blowing. Ingestible, health-tracking nanochips that monitor 50 biological functions 24/7 will make clunky wearables seem prehistoric, and usher in a new era of precision, preventative and personalized medicine. And new directions in stem cell harvesting/freezing (no more storing cells from a baby’s umbilical cord, but rather the non-invasive extraction of stem cells from teeth) have the ability to make any cell “young” again: whether bone, insulin, pancreatic, heart, liver, brain, eye, collagen or elastin, cells. Which may be the path to curing diseases like ALS, Parkinson’s and Alzheimer’s.

7. Wellness Homes: Big Growth and Big Premiums for Owners/Investors
More homes, communities and even cities are being master-planned from the ground up for human health. New examples: Mayo Clinic’s ambitious 20-year project to turn its base of Rochester, MN into a “City of Health” and Delos Living’s project to transform part of Tampa City, FL into a 40-acre healthy city. Wellness living is certainly good for people, and according to a panel of real estate developers, it’s also good for the bottom line. Preliminary numbers indicate very healthy investment returns: between a 5-35% premium on wellness-branded, single-family homes; a 7-10% premium for wellness rentals; and a 15-30% average daily rate premium for wellness-branded hotels.

8. From Superfood and Diet Trend Hysteria to Sane Eating
Given the recent, hysterical obsessions with the next superfood or diet trend, experts are suggesting that we may be experiencing a collective, global eating disorder. Nutritionists noted that what we eat has changed more in the last 40 years than in the previous 40,000. Superfoods are on a collision course with sustainability: our manic importation of chia seeds, quinoa, goji berries, etc. is disturbing global ecosystems. The future? Clean, sustainably sourced (from our own backyard), personally intuitive foods – and a welcome return to eating as pleasure. (Yes, you can skip the kale.)

9. Wellness Travel Booming: from Emerging Markets to New “Pairings” for Wellness
Omer Isvan (president, Servotel Corp) summarized: “Wellness will only become a bigger player in the destination resort space, while resorts without wellness and ‘purpose’ will decline.” In general, experts agreed that the heart of wellness tourism is the “transformational experience”: less about the destination, and more about how the experience alters a person’s mind, body and soul. Jean-Claude Baumgarten (former president, World Travel & Tourism Council) noted that because “wellness” can sometimes remain a hazy concept for travelers, that we’ll increasingly see it paired with every travel category imaginable: wellness and…“adventure,” “culinary and wine,” “cruise,” “cultural,” “safari”…you name it.

10. From Wellness for the Wealthy Few to the Democratization of Wellness
A powerful thread running through the Summit was the need to bring wellness to more members of society: the young and old, wealthy and poor, the healthy and ill. As Agapi Stassinopoulus stated in her wrap-up keynote: “It’s time to take wellness to the masses.”

  • Conscious Capitalism: For companies and individuals, success will increasingly be measured not by net worth but by “net good.” Going forward, the winning brands will be charitable, collaborative and creative.
  • In Sickness and In Health: Forty percent of people will get some type of cancer in their lifetime, and the spa and wellness industries will finally start embracing and retraining for them - eliminating the fear of, and myths about, treating those with the “Big C.”
  • Meditation and Mindfulness Go Mainstream: Nothing has been talked about more in recent years than mindfulness, but people will finally start practicing it because it’s about to become far more accessible and less intimidating. Even Weight Watchers International revealed that it’s expanding its focus from weight loss to total wellness, hinting that their nearly one million weekly meeting-goers will be introduced to meditation.
  • To Build a Well World, Focus on Children: Boutique fitness studios are rolling out myriad classes for children. Spas/wellness retreats are now increasingly creating serious wellness programming for kids: from healthy cooking classes, to yoga, to meditation. In India, meditation and yoga are now taught to millions of school children daily.

*GWI’s “Future of Wellness at Work” research report, including employee surveys conducted with Everyday Health, will be released Jan. 2016