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“The Art of Attraction: The 2013 Salon and Spa Marketing Calendar” Helps Spas Market on a Budget

The Art of Attraction: The 2013 Salon and Spa Marketing Calendar

The Art of Attraction: The 2013 Salon and Spa Marketing Calendar is a year-long marketing workbook available on in both print and digital versions. The calendar provides tips on how to raise your spa's online profile, stimulate more word-of-mouth referrals and help you make a lasting impression on new and existing clients. Topic categories include educating clients, using social networks and email marketing.

Calendar creator, Elizabeth Kraus's role as a marketing consultant for two multi-state salon and spa professional product distributors, gave her a 360 degree view of the beauty industry. As a result she gained a unique understanding of the challenges that each player faces, from the manufacturers' production stand point, to distributors who assist in educating salon and spa professionals and, of course, salon and spa owners themselves.

"In my role as a consultant, I had the opportunity to interact with a wide range of salon and spa owners, who all share one common dilemma, the need to wear multiple hats when it comes to their business," says Kraus. "Most of these professionals work full-time hours behind the chair and must also perform their own bookkeeping and accounting tasks, human resources and management duties and marketing efforts."

Many day spa owners lack the resources to afford a dedicated marketing staff, so Kraus decided to come up with a calendar that provides business owners with tools to execute effective marketing strategies.

"My goal is to help salon and spa owners play a significant role in the lives of their clients and in their communities," Kraus explains. "The marketing ideas that they will find in my books and calendars are based on best practices for business management, human resources and marketing, and they will find elements of each in my books. I believe that this makes for a more holistic, systematic, long-term and strategic approach, rather than trying to find one silver bullet or brilliant idea that will propel them to instant success."

[Image courtesy of Elizabeth Kraus]

Spa News: Spa Recycles and Helps Animals Stay Cozy

Jack and Pickles

Jack and Pickles are part of the Natural Elements Spa & Salon extended family. They donated their time to make sure that the used sheets and blankets from the spa were comfy and cozy for all the animals at the Norfolk VA SPCA.

Local Spa and salon owners Suzanne Garcia and Audrey Brown are animal lovers and have always donated used linens to local shelters. "This part of our recycle program is just one of our efforts at Natural Elements Spa & Salon to operate an environmentally responsible business. It makes us all smile to know that a dog is snuggled in our well-loved sheets,” the owners say.

Natural Elements Spa & Salon is a female/veteran owned and operated business.

[Image courtesy of Natural Elements Spa & Salon]

Sweis Inc. Grants Wish Through Make-A-Wish

Sweis Inc. joins Make-A-Wish to grant a wish to Gabriel, a nine-year-old boy diagnosed with End Stage Renal Disease.

On Tuesday, December 11, 2012, at The Grove of Los Angeles, Sweis Inc. Professional Salon & Spa Products granted a life-changing wish to Gabriel, a nine-year-old boy diagnosed with End Stage Renal Disease. The company has teamed up with the Make-A-Wish Foundation of Greater Los Angeles to become a part of the organization's "Season of Wishes." The Season of Wishes program features eight nights of magical wish-granting ceremonies, aimed to publicly share the heartwarming tales of local "wish" children, over a six-week, holiday season period. 
Sweis was inspired to support Make-A-Wish when one of its employees, Rosie Escalante, received a wish for her son Tony through Make-A-Wish in April, 2012. Sweis has since launched a campaign to support Make-A-Wish, and is committed to granting the wishes of many more children battling life-threatening medical conditions. 
The company's ultimate goals include fundraising for the organization, raising awareness of the cause and furthermore, encouraging their network of salon partners to get involved by hosting their own Make-A-Wish charity events. The campaign is targeted toward salon professionals who buy from Sweis professional stores located throughout Southern California (Torrance, Lake Forest, San Diego and Encino). Customers will be asked to round up purchases throughout the month of December, and Sweis will also host an in-store shopping event on February 18, 2013, and donate a portion of those sales to Make-A-Wish.
“At Sweis, giving back to our community is a priority, and in the past we have supported many organizations," says Karl Sweis, CEO/Founder Sweis Inc. "This time we are especially excited to partner with Make-A-Wish, as it is an organization that has directly touched the life of a Sweis employee."

Check out this video from Tuesday night's Make-A-Wish Event HERE.

[Image courtesy of J.Jems Communications]

Spa News: Éminence Organic Skin Care to Plant a Tree for Every Product Sold

Spa News: Éminence Organic Skin Care to Plant a Tree for Every Product Sold

Boldijarre Koronczay's passion for the environment inspired Éminence's new initiative.

Imagine if your daily skincare routine involved an active contribution to the fight against climate change. Taking environmental commitment to a whole new level, Éminence Organic Skin Care has just announced an exciting new environmental initiative: starting November 26th, 2012, one tree will be planted for every product sold, as well as every new Facebook like!

These trees will be planted—one for each professional and retail product purchase—around the world. In the first year of this initiative, the company estimates they will plant the equivalent of more than 1000 football fields of trees.

“We’re so excited about our Forests for the Future initiative. Planting even just one tree can make such a difference,” said president and founder of Éminence Boldijarre Koronczay. "Deforestation is the leading cause of climate change. If we want to protect the future of our planet, and our own health, tree planting has to be a part of the plan. We're committed to rebuilding and restoring the environment one product—and now one tree—at a time."

The world loses millions of acres of trees due to deforestation every year. In just one year, a single tree has the ability to produce 260 pounds of oxygen and absorb as much carbon as a car produces by driving 26,000 miles. Trees also lower air temperature, stabilize soil and contribute to the fertility of land. Through partnerships with award-winning global tree planting organizations like Trees for the Future, Éminence Organic Skin Care demonstrates its commitment not only to organic skin care, but also to restoring and rebuilding the environment for a healthier and more beautiful planet.

Related: Video: Behind the Scenes, The Making of Éminence | Q&A with Boldijarre Koronczay | Stemming the Tide | Win Free Arnica Based Skin Care | DAYSPA'S Expanded 2012 Holiday Retail Gift Guide | Éminence Wins Ernst Young Entrepreneur Year Award