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SpaRitual Partners with Step Up Non-Profit

SpaRitual Partners with Step-Up Non-Profit

Step Up, the non-profit organization, inspires girls from under-resourced communities to fulfill their potential by empowering them to become confident, college-bound, career-focused and ready to join the next generation of professional women. To help support Step Up's cause, SpaRitual has created a vibrant orange polish to help raise money. 20% of the profits from the Step Up lacquer will be donated to the non-profit. The Step Up shade captures the vibrant and empowering culture of the organization by choosing this bold, eccentric red-orange combination that matches the brand’s colors.

“As a member of Step Up myself, I am inspired by the organization’s commitment to exposing these girls to what sort of career options are out there. 100% of all of the girls in this program graduate high school and go on to college. At SpaRitual, we are thrilled to celebrate and support the empowerment of young girls,” says SpaRitual founder Shel Pink.

As with all SpaRitual lacquers, Step Up is formulated without DBP, toluene, formaldehyde, formaldehyde resin and camphor.

[Image courtesy of SpaRitual]

Celebrities: Frances O'Connor Wears Cuccio on the Red Carpet

Image: Kevork Djansezian/NBC via Getty Images

Golden Globe Nominee Frances O'Connor topped off her recent red carpet look with a subtly sparkly, sophisticated nail look, created with Cuccio Colour. Cuccio's Elaine Watson, who created the look, stated, "I couldn't have had a better client than Frances. It was such an honor to work with someone so kind and generous to everyone around her."

Get the Look:
"Although I was allowed creative freedom when it came to her manicure, the challenge was providing a nail look that would match her dress for the BAFTA Luncheon on Saturday as well as her formal look for the Golden Globes on Sunday," said Watson. "Staying true to classic Hollywood glamour, I selected Cuccio Colour Veneer in Tel-Aviv About It, a creamy nude that matched perfectly to her complexion. I also applied this same hue in polish from Cuccio Colour to her toenails.

"Since she was a nominee, I decided to give her a gold sparkle at the cuticle with a brushed-and-faded application of Cuppa Cuccio from Cuccio Colour. This not only gave the fingernails some dimension but also caught the light when the hand was moved.”

Beauty News: Lydia Sarfati Named Honorary Mentor for Dietl University in Poland

Beauty News: Lydia Sarfati Named Honorary Mentor for Dietl University in Poland

Lauren Streeter, Repêchage Global Educator (far left), Dietl students, Lydia Sarfati (center), and Ryzard Nawrat (far right), Owner of Repêchage Polska, in the new Repêchage training room at Dietl University

Dietl University has named Lydia Sarfati, Repêchage CEO & Founder, as Honorary Mentor for students of  Malopolska Higher Vocational School of J. Dietl.
Repêchage Professional Skin Care partnered with Dietl University in July of 2014, and Repêchage products and treatments have since been incorporated into the curriculum of both the Bachelor's Degree and Master’s Degree Cosmetology programs at Dietl.
Since the partnership, Lydia Sarfati has visited the university on multiple occasions, sharing her personal success story with students, and offering them advice for their esthetic careers.
A native of Poland herself, Sarfati looks forward to serving as a mentor for students, and visiting Dietl more often in 2015. “It is with pleasure that I accept this wonderful position with Dietl. I am always extremely happy to share my success story to inspire others to achieve success in their lives. Knowing that my story can help future estheticians gives me tremendous satisfaction in life,” stated Sarfati.

For more about  Repêchage, please visit
For more information on Dietl University, please visit
For more information on Repêchage Polska, please visit

[Image courtesy of Repêchage]

Spa News: Dermalogica Gives Back to Its Local Community This Holiday Season

Image courtesy of Dermalogica

For 30 years, Dermalogica has created hundreds of innovative products containing cutting edge ingredients and formulations. But it’s the power of the human touch that drives the brand, whether inside the treatment room or inside one of its global offices.

This holiday season, Dermalogica employees from its world corporate office in Carson, CA came together and applied this same philosophy of human touch to help those in need within its local community. Through its global social impact program, FITE (Financial Independence Through Entrepreneurship), the brand supported two Los Angeles based organizations that directly help women who need a hand up – Habitat for Humanity of Greater Los Angeles and CAST (Coalition to Abolish Slavery and Trafficking).

According to a 2014 Harvard University study, Los Angeles was ranked as the least affordable metropolitan area in the USA due to high rent and housing costs. Habitat for Humanity strives to close the housing gap by serving families and individuals earning 30-80% of the median area income by literally building homes which are made available to people in need at affordable rates.

In early December, Dermalogica employees, through its FITE program, took part in building three Habitat for Humanity homes located 10 minutes from its world corporate headquarters. The team hammered, wired and painted for an entire day to improve the lives of individuals in their shared community.

Meanwhile back at the office, Dermalogica employees in Carson gathered hundreds of articles of clothing and personal toiletries to support survivors of human trafficking and modern-day slavery in support of the non-profit organization, CAST. The advocacy organization works not only to raise awareness surrounding the current crisis of human trafficking, but also to identify and emancipate human beings who are currently held as slaves in the greater Los Angeles area.

Dermalogica launched its global social impact program, FITE, in 2011 with the goal of supporting women entrepreneurs who wish to start or grow a business as well as provide educational resources and opportunities for girls. For more information on FITE and the women and girls it has directly impacted, visit

For more information on Habitat for Humanity of Greater Los Angeles, visit
For more information on CAST, visit

Miraval Invests in ESPA, Names CEO and CFO

Miraval Group announced the appointment of Elizabeth Blair as CEO.

Miraval Group announced it has invested in ESPA, a leading provider of luxury spa and wellness products and services. Headquartered in London, ESPA has more than 450 luxury spas in 50 countries worldwide, including ESPA Life at the Corinthia Hotel, London; the Spa at Gleneagles by ESPA; the Metropole ESPA in Monte Carlo; the Aqualina Spa by ESPA in Miami Beach; and the Ritz-Carlton spas by ESPA in Hong Kong and Shanghai. ESPA will continue to be led by CEO Michael Harmsworth and Chairperson Sue Harmsworth.

Additionally, Miraval Group announces the appointment of Elizabeth Blair as CEO and Andrea Persily as CFO. Together, Blair and Persily will lead Miraval Group’s expansion into new destinations in the United States, Europe and beyond.

Elizabeth Blair most recently served as CEO of 24 Hour Fitness, the second largest U.S. fitness club operator and the last portfolio company of Forstmann Little & Co., which was acquired by private equity investors in May 2014. Prior to joining 24 Hour Fitness, Blair co-founded and served as CEO of the internet marketing firm, acquired by Valassis. Previously Blair spent nine years at Yahoo!, where she served as senior vice president of business operations. Prior to Yahoo!, Blair was a member of the mergers and acquisitions team at Primedia, a KKR portfolio company. Blair received a Bachelor of Arts from Yale University and a Juris Doctor from Harvard University.

Andrea Persily most recently served as COO and CFO of SpaFinder, the world's largest media, marketing and gifting company for the wellness industry. During this time, she acquired and integrated SpaFinder Europe, launched and operated Welltech, a startup seed fund, and spun off the division into a venture-funded company. Prior to SpaFinder, Persily spent 10 years at Primedia, a KKR portfolio company, leading corporate strategic planning and serving as COO of its B2B publications and CFO of its internet operations. Persily received a Bachelor of Arts from Cornell University and Master of Business Administration from The Wharton School of the University of Pennsylvania.

[Image courtesy of i.d.e.a.]

PBA Hosts Sold-Out Executive Summit

CNN Anchor and NBC Correspondent Gene Randall moderated the sold out inaugural Executive Summit.

The Professional Beauty Association's first annual PBA Executive Summit, held in Scottsdale, Arizona, brought together 135 executives from top beauty companies, including Andis, DePasquale Salon Systems, Dermalogica, Joico, Matrix, OPI Products, Inc., Sally Beauty Supply, Ulta, Zotos and many more. The sold out December 4th and 5th event provided attendees the opportunity to learn from leading business experts on how expanding technology and social connections has transformed marketing and communications in the beauty industry.

"We are very pleased with the success of this event. To be able to bring together so many beauty professionals to network, socialize and grow with each other is an honor. This event was a testament that beauty professionals share a continued goal to grow and constantly improve their industry," said Steve Sleeper, PBA Executive Director.

This year's theme, Consumer IQ, was reinforced through presentations by event speakers Jane Buckingham, Steven Berlin Johnson and Carrie Mellage. The speakers explored the trends that Generation Y and Millennials are responding to, as well as examined comprehensive industry data that can forecast upcoming trends applicable to business strategies heading into 2015.

Moderating this inaugural summit was former CNN Anchor and NBC Correspondent Gene Randall, who has been front and center to chronicle global events over the course of his impressive career span. His keynote address praised PBA for its charity initiatives and dedication to bettering the beauty industry.

Buckingham started off the summit with her session What Gen Y & Millennials Want from Your Brand, where she explored the similarities and differences between the variety of generations, followed by advice on how to market to each individually. She concluded her presentation by emphasizing that with all generations, honesty is the best policy and in-depth, thorough research is a must to connect with today's consumers.

Mellage followed by discussing the results of a revolutionary, first-of-its kind comprehensive study, Kline Pro, produced in collaboration between Kline & Company, Inc. and PBA. Her presentation provided data that will be valuable in identifying trends, benchmarking performance, and evaluating competitive beauty related sectors. The results of this study will aid in the decision-making process for businesses involved in the professional beauty industry.

Johnson rounded out the individual presentations with his session Where Good Ideas Come From, which discussed what environments foster ideas and how to encourage creativity and grow business in the beauty industry. He highlighted on history's innovators and how their great sense of curiosity ultimately lead to the future as we know it.

The event concluded with an intimate Q&A session with all three speakers, hosted by Randall, which reinforced the theme of the event that technology and social connections are shaping marketing and communication within the beauty industry and how flexible marketing toward all generations can excel your brand.

[Image courtesy of YCCA]

Spa News: RevitaLash Cosmetics Launches Inaugural Gayle Brinkenhoff Symposium

Image courtesy of Behrman Communications

On September 17, 2014 RevitaLash Cosmetics and City of Hope, a leading cancer research and treatment center, launched the inaugural Gayle Brinkenhoff Symposium in an effort to further support and establish a forum devoted to a better understanding of BRCA-related breast cancer. This symposium, hosted at the City of Hope campus in Duarte, California, featured a dynamic team of leading experts from influential cancer research and treatment centers throughout the country.

BRCA is a simple acronym for a complex cellular process, with life changing implications. The BRCA1 and BRCA2 gene mutations occur in one of the critical DNA repair pathways of human cells. These mutations, which are passed down through families, significantly increase the risk of developing breast and ovarian cancer in their recipients. The Gayle Brinkenhoff Symposium is envisioned as a pivotal opportunity for research scientists to share their latest findings with one another, to collaborate with other health care professionals, and to discuss concepts for future research possibilities. Through this cooperative process, new ideas and eventual breakthroughs can evolve.

As a proud underwriter of the Gayle Brinkenhoff Symposium Series, RevitaLash Cosmetics continues to demonstrate its unwavering dedication to learning more about this disease, with the goal of ultimately finding a cure. Motivated by his courageous wife, Gayle, who was diagnosed with metastatic breast cancer at the age of 32, Dr. Michael Brinkenhoff, the founder of the company, developed the groundbreaking cosmetics brand, RevitaLash. Through continued support of cancer research and educational initiatives, RevitaLash Cosmetics is able to continue carrying on her legacy.

“My wife Gayle spent over a decade fighting metastatic breast cancer before she discovered the underlying reason for her disease was a BRCA mutation,” explained Dr. Brinkenhoff. “Our family’s greatest hope is that this symposium will be a valuable tool to better understand and treat this disease, and will serve as a memorial to someone who exemplified courage, compassion and grace throughout her life.”

The day-long conference was devoted to scientific breakthroughs in all areas of genetic-related breast cancer research and care. Doctors and scientists from some of the country’s most prestigious research institutions covered the complex issues involved in gene damage and repair in breast cancer, including advances in molecular oncology, new targets in DNA repair, personalized breast cancer therapy, risk assessment screening tools and registries, and the ethical and legal complexities of genetic testing.

The knowledge gained and shared between researchers will ultimately benefit patients. Through its sponsorship of this and future symposiums, RevitaLash Cosmetics and City of Hope stand at the forefront of a new era of cancer genetics research, helping to empower families who carry BRCA1/2 gene mutations and save lives.

For more information on RevitaLash Cosmetics, please visit
For more information on City Of Hope, please visit

Spa News: LocBox Announces Spa Marketing Advisory Board

Image courtesy of Contento Marketing Group

LocBox, a leading online marketing platform for the spa and salon industry, recently announced the formation of their new Spa Marketing Advisory Board whose mission is to work with the LocBox management team to optimize the value and benefits spa owners gain from the innovation and performance advantage of the LocBox offering.

“The Spa Marketing Advisory Board is charged with helping LocBox innovate new ways to quickly help spas and salons grow their business while simplifying their online marketing process,” said Rick Kawamura, VP of Marketing. “We are excited to be working with five of the best in the spa business – award winning spa business owners, spa management and business consultants, and retail experts. We look forward collaborating with our Advisory Board to best understand the needs and nuances of spa business owners and marketers to create the most compelling marketing solutions in the spa and salon industry.”

LocBox Spa Marketing Advisory Board:

  • Peggy Wynne Borgman: Peggy is Principal and Executive Consultant for Wynne Business as well as founder and past owner of Preston Wynne Spa, one of the first day spas in the nation. An author and educator for the industry for the past 20 years, Peggy’s management seminars have trained spa directors for brands such as Ritz Carlton, Four Seasons and Peninsula Hotels, as well as independent and medical spas. She has three times been named a Favorite Spa Consultant in American Spa Reader’s Choice Awards. She is located in the San Francisco Bay Area, CA
  • Paul Jones: Paul is the Founder and Managing Partner of two award-winning Elements Laser Spa and has received “Best of Austin” four years running for laser hair removal. Paul is a savvy spa owner who has grown Elements through great customer service and a strong passion for online marketing that helps drive customer loyalty and repeat business.
  • Benjamin Nissanoff: Ben is the President and co-founder of ME! Bath, a bath and body care line available at high-end spa and retailer locations in the US and internationally. ME! Bath was incubated at Stanford Business School and more recently has grown to include Me Spa, a collection of seven high-end spas in the US. Ben is a former executive specializing in marketing, advertising, and media, and is located in Los Angeles, CA.
  • Dori Soukup: Dori is Founder & CEO of InSPAration Management. Dori’s work encompasses consulting, coaching, and educating spa entrepreneurs, executives, and leaders globally. She is the recipient of the American Spa Preferred Educator award and is a sought after speaker and a published author. Her articles and insights are featured in national and international trade publications and you can find her book Spa Business Secrets to Increase Profits on Amazon. Dori also is the host of, an online source for spa and salon professionals to tap into bite-sized training that is easily implemented within the spa and wellness industry. InSPAration Management is located in Daytona Beach, FL.
  • Stephen Dill: Stephen is the Owner of Elements Massage Sunnyvale in Sunnyvale, CA, which has five stars on Yelp and is the #1 ranked massage studio in that city. He is also the Area Director for Elements Massage in the Bay Area, helping to develop new studios and grow Elements Massage into a leading brand in the Bay Area. Stephen is an investor, entrepreneur, and previously was a technology and internet researcher. He has numerous patents and papers to his credit, covering social media, email, search, analytics and collaboration software.

“I am pleased to be a founding member of Spa Marketing Advisory Board and to provide my retail, spa management, advertising and marketing expertise in collaboration with the other members of the Board,” said Benjamin Nissanhoff, President and co-founder of ME! Bath and seven Me Spa locations across the US. “I’m impressed with LocBox’s product and services and believe there is a strong need among Spa owners to have a higher performing, economical, all-in-one online marketing solution to help them grow their businesses.”

The LocBox Spa Marketing Advisory Board will be holding its first think-tank gathering at the International Esthetics, Cosmetics, and Spa Conference (IECSC) Spa & Wellness Show in March, 2015 at the Javits Convention Center in New York City, where Mr. Kawamura will be presenting on “the New ERA of Performance Marketing: Engagement, Reputation, and Attraction” as part of the Spa Business & Wellness track of the show.

For more on LocBox, please visit

Spa News: Give Back This Season with Nitespa's SpaKarma

Image courtesy of The Barry Group

In case there wasn’t enough reason to get spruced up for the holidays, nitespa, Los Angeles’ alterna-spa experience, is proud to announce spaKarma, a giving back beauty program for the holidays.

Throughout the month of December, nitespa has committed to donate 10% of all net profits into a fund to give beauty and spa treatments to cancer patients. Conceived of by nitepa owner Julia Martin, spaKarma is lovingly dedicated to the memory of her mother Dolores Lolita Martin, whom Julia lost to colon cancer in 2002. In the last month of her life, Dolores received a complimentary spa retreat and, for a brief moment, forgot that she was ill. It was this experience that inspired Julia to start nitespa as a place where all can receive the joys and respite of therapeutic beauty and wellness treatments without pretense by caring therapists.

In addition to the donation fund, nitespa is offering clients who want to contribute more the opportunity to participate in the ONE FOR ONE program. Each specifically designated spaKarma massage, reiki, detox facial, makeup lesson, or deluxe mani-pedi purchased will also donate a second service to a person going through cancer treatment (or similar invasive treatment or unforgiving disease) or their caregivers. All spaKarma ONE FOR ONE treatments are $120 and cover the cost of the purchaser’s treatment plus one for someone in need.

For more fun, Festive Friday Nights at nitespa on December 5 and 12 will feature SHOP SIP SPA – holiday parties to give back. Local craft makers, designers and artists will be on site selling holiday gifts, while music, cocktails and spa treatments are in full swing – the perfect opportunity to be social, check off some names on the gift list and get those beauty treatments.

Finally, to keep the spirit of giving going, nitespa is also dedicating its annual Holiday Beauty Bash on December 16 to spaKarma. With drinks, mingling, raffles, goody bags and shopping on offer a good time is guaranteed. But, more importantly, a full 20% of all appointments booked for that night – or booked on that night for future redemption (including gift cards and products purchased) will go into the spaKarma fund.

With high ceilings and an industrial loft vibe, the space is modern, clean, and streamlined. A balcony offers a breezy relaxation spot, and large, airy treatment rooms provide serenity. An open lobby with lounge and manicure area is a perfect spot for socializing and viewing a rotating gallery of local artists.

Nitespa offers day spa services with a twist. With late-night appointments and a mix of traditional and eclectic services (including an “After Party” detox facial, palm and tarot card readings, and budget-luxury membership options) - plus friendly staff and clients, wine on offer, and great music - nitespa offers a unique experience to its guests.

Always true to its name, nitespa takes appointments from noon to 10 pm, now daily. Clients can leave work and still treat themselves to a facial and mani/pedi without having to rush. Earlier or later appointments are taken upon request. Ideal for parties, bridal showers or just a girlfriends’ escape (though plenty of men are clients too!). For more information, please visit

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