Éminence Organic Skin Care Plants Over 1 Million Trees

Éminence Organic Skin Care has now planted over one million trees, a monumental milestone for their ongoing Forests for the Future initiative in which they plant one tree for every retail product sold.

To celebrate, President and Founder, Boldijarre Koronczay, joined a team of Éminence employees in the heart of downtown Vancouver to spread the word of Éminence’s achievement. On Thursday, August 22nd, the team invited passers-by to hug a tree and in return Éminence planted a tree for every hug while giving away product samples. A grand total of 500 trees were hugged, and in return Éminence will plant 500 more trees through their partnership with Trees for the Future who plants trees all over the world in developing countries in need of reforestation.

Watch highlights from the day:

“Since our inception in 1958, environmental awareness has been an integral part of our business,” says Koronczay. “As the leader of organic skin care, we pride ourselves in using the finest natural ingredients and we believe that Mother Nature can provide everything that the skin needs to stay healthy and look beautiful. Giving back to the environment is an inherent part of our company philosophy and we are very proud to have planted one million trees in return for the gifts from the earth.”

[Image: Wikimedia Commons/Leland]