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The #ShellacMasterpiece campaign will aim to generate high-quality nail artistry and power an extensive social conversation that sheds light on nails as true masterpieces.
CND, a global leader in professional nail products and services, recently announced its partnership with innovative digital beauty platform, Preen.Me. In March 2016, CND and Preen.Me will collaboratively launch the #ShellacMasterpiece campaign to generate high-quality nail artistry and power an extensive social conversation that sheds light on nails as true masterpieces.
In 2010, CND revolutionized the nail industry with the launch of the now 8-patented SHELLAC Brand 14+ Day Nail Color system (pictured), which delivers over two weeks of high-performance wear and stunning crystal shine with zero dry time. With the more recent introduction of the CND LED Lamp and XPRESS5 Top Coat, CND significantly decreased service time and allowed for amazing 5-minute removal with no damage to the natural nail (when used as directed). The Preen.Me #ShellacMasterpiece campaign will serve to ignite mass digital engagement intended to inspire Nail Professionals and drive consumers into the salon for professional service and nail artistry using the revolutionary SHELLAC Brand system.
To provide Preen.Me’s millions of fans with eye-catching nail inspiration, a network of highly talented Nail Professionals will create and share colorful nail artistry across the digital landscape using the hashtag #ShellacMasterpiece, with a focus on colors from the wide range of 96 fashion-inspired SHELLAC Brand shades. Through April 2016, Nail Pros and consumers can expect to see hundreds of #ShellacMasterpiece social media posts from Preen.Me influencers, including images, shade swatching, video tutorials and detailed how-tos to recreate their unique nail looks in the salon.
“At CND, we are always looking for unique opportunities to elevate Nail Pros as true artists by turning the world’s eye toward the nail industry. Whether it be on the runways at New York Fashion Week or in your local salon, we encourage you to thrill and delight your clients with one-of-a-kind masterpieces,” said CND Co-founder and Style Director, Jan Arnold. “Partnering with Preen.Me on this exciting digital campaign is yet another way to reaffirm our commitment to advancing the state of the industry by creating mass awareness of the colorful, creative and innovative world of nails.”
Launched in conjunction with Step Up, the contest aims to honor inspiring women.
Just in time for International Women’s Day, DermStore has announced the launch of its “DermStore Inspires Video Contest,” in partnership with Step Up Women’s Network. Step Up is a nonprofit organization that helps propel girls from under-resourced communities to fulfill their true potential. To help raise awareness of Step Up’s cause and recognize women who inspire and make a difference in the lives of others, DermStore is asking for video submissions that nominate inspiring women, telling her story and why she has had such an impact on the lives of others.
The winner of the contest will receive a 4-day trip to Los Angeles to attend Step Up’s 13th Annual Inspiration Awards on Friday, May 20th. Here she will be recognized for her achievements and meet other influential leaders committed to inspiring women, to inspire girls. Additionally, the nominee of the winner will win a $500 DermStore gift card.
For more information, as well as details on how to enter, please visit http://www.dermstore.com/inspire and http://www.dermstore.com/blog/dermstore-inspires-contest/.
Maribeth Melton was named this year's LASHoff winner by NovaLash CEO, Sophy Merszei.
When NovaLash CEO Sophy Merszei created LASHoff, the first annual contest for eyelash stylists six years ago, she wanted to give entrants the opportunity to further develop not only their skills but also their businesses by recognizing their hard work in a segment of the industry that has seen increasing growth and consumer popularity. Tonight Merszei had the honor of announcing the company’s newest Lash Artist of the Year winner, Maribeth Melton of Ardmore, OK, during a ceremony at Houston’s Hotel Zaza.
Selected by a panel of six judges, Melton was flown to Houston for Merszei’s announcement along with other LASHoff finalists Liz Lovell, Natalie McCarty and Celine Tran.
According to Merszei, Melton’s work embodied everything NovaLash stands for. “Maribeth perfectly executed the technique, experience and safe approach necessary in creating the signature NovaLash eye look. It was clear that her ability and precision set her apart from her competitors. We had incredible talent this year, and while everyone did a fantastic job, there can only be one winner. Congratulations Maribeth!”
In addition to a prize valued at upwards of $10,000 in cash, prizes and travel opportunities with the brand, Melton also receives marketing, advertising and PR support to help her achieve the business goals she has outlined as owner of Mariposa Esthetics Spa. She will also prequalify to compete in Lash Wars Las Vegas, hosted by the National Eyelash Education Safety Association (NEESA).
McCarty was also honored, as she was selected the Fan's Choice winner. As Brand Ambassadors, Melton and McCarty will put their skills in motion among their peers at the upcoming NY show. While at the show, the duo will be working on video shoots that highlights tips and tricks. After New York, it's off to Las Vegas and Dallas for more shows and competitions.
"It's so exciting to be honored in this way," said Melton. "In addition to the prizes, the idea that I get to travel all over the country and interact with other beauty professionals is amazing. I can't wait!"
Dermalogica announces the expansion of FITE Future Entrepreneurs in 2016.
Following a successful pilot program that began in New York City last year, Dermalogica, The International Dermal Institute (IDI), and FITE (Financial Independence Through Entrepreneurship) announced the expansion of FITE Future Entrepreneurs in 2016. The program, which was developed to create a pathway to entrepreneurship for at-risk young women who aspire to work in the skin care industry, will roll out into six United States cities, and provide vocational education, materials and supplies, mentorship, business management training, and support finding job placement within a salon.
Program expansion will begin on the west coast. Applicants will be selected to go through a complete industry education at a Dermalogica partnership school, followed by on-the-job support over the next year. More than a simple scholarship, FITE Future Entrepreneurs aims to support women in all aspects of their educational journey, offering financial literacy training, access to technology, childcare assistance, and ongoing support services throughout the year.
The opportunity to provide young women with vocational training comes at a time when investing in skills is more important than ever: globally, over 75 million youth are unemployed, and four-year higher education is increasingly out of reach. Yet job growth across skill-driven industries such as skin care, caregiving, and technology has risen year over year, with job growth for skin therapists in the salon industry projected to grow 40% by 2022. FITE Future Entrepreneurs provides a direct opportunity for more women to achieve financial independence through skilled trade and ultimately establish their own business, thereby changing their lives and the communities in which they live.
“As a woman who began her career with vocational training as a professional skin therapist, and who parlayed that training into a global business, I believe we are underserving women who have the desire and capacity to pursue career opportunities that are not even being shown to them as options,” Dermalogica founder and Chief Visionary Jane Wurwand explains. “The FITE Future Entrepreneurs program is an opportunity to develop extraordinary young women into entrepreneurs – not just job seekers, but job creators.”
Out of the ten young women selected for the 2015 pilot program in New York, 50% had no college education, with only one woman completing a college degree. Prior to the program, 60% of the women were unemployed, 30% were employed part-time and only one young woman was working full-time. After completing their undergraduate education in November 2015, the women transitioned into the next phase of the program which includes apprenticeships, shadowing experts in the field, and learning valuable retail skills. Currently, graduates are actively training and performing services at Dermalogica partner salons and spas in the New York City area.
The FITE Future Entrepreneurs model is set for global expansion, with partnerships in emerging markets such as Cambodia and India, as well as in the United Kingdom and Australia. By supporting the missions of both Dermalogica and IDI - integrating business expertise, advanced education and curriculum with the company core values and philanthropic commitment to advance women and girls - FITE Future Entrepreneurs aids in building a strong community of likeminded women who support and nurture each other through their goals.
[Image courtesy of Dermalogica]
The 3nd Annual Successful Hands Grant Program awards over $15,000 in grants and product prizes.
The Successful Hands Grant Program, developed through the collaborative efforts of Biofreeze, Massage Envy and Bon Vital', aims to support professional massage therapy student and their schools. The 2016 program allows students to apply for one of eight $1,000 grants. In addition, each winner’s school will receive a $500 grant and a $500 product package.
“We know that a big part of Massage Envy’s success relies on the many passionate massage therapists who enter into this industry to help people feel their best,” said Debbie Gonzalez, chief brand officer, Massage Envy. “That’s why we are excited to be able to contribute to and co-sponsor this grant program. We look forward to reviewing the inspirational submissions and helping grow the community with additional talented massage professionals.”
The grant application process requires students to complete an essay of 200 words or less on “What being a successful massage therapist mean to me.” Applications must be received by October 15, 2016 and are accepted online at www.SuccessfulHandsGrants.com.
The grant funds can be used for program fees, books and supplies, licensing, association membership or to purchase products. A committee of industry representatives will review the submissions to choose the eight winners. Winners will be notified no later than December 1, 2016.
“We recognize that the health, vitality and strength of a profession rest on the skills, passion and experiences of those coming into it, and fortunately, based on last year’s outstanding submissions, our profession is attracting some of the best and brightest,” added Lynda Solien-Wolfe, vice president Massage and Spa, Performance Health. “We encourage all massage therapy students to participate in this program and wish them all the best of luck.”
Communication materials to aid schools in sharing this program with their students are also available at www.SuccessfulHandsGrants.com.
The program will allow skincare professionals greater efficiency through its innovative, step-by-step skin diagnostic system.
Skincare brand G.M. Collin recently announced the launch of its new Face Facts program, an innovative, structured, step-by-step skin diagnostic system. Face Facts will allow estheticians to perform a comprehensive skin analysis while also providing customers with an effective, results-oriented skin care treatment program tailored to their individual needs and concerns.
- Solidifies estheticians' expertise as a skincare professional
- Optimizes their time and increases the efficiency of their daily practice
- Promotes the quality and efficiency of clinical treatments
- Creates the link between the clinical treatments and home-care products
- Maximizes customer satisfaction and results
- Builds a long-term relationship with the customers by increasing their trust and loyalty
For more information, please visit www.gmcollin.com.
The agreement will expand distribution to health and beauty professionals.
Flora•py, a new and innovative line of hydrating facial sheet masks that provide ultimate hydration with the restorative powers of flowers and essential oils, recently announced that it has entered into a distributor agreement with Spilo Worldwide, a leading distributor of beauty products for more than 70 years. Spilo will focus on expanding distribution of Flora•py facial sheet masks nationally to beauty professionals, over-the-counter beauty supply stores and re-distributors.
“Partnering with a well-respected distributor such as Spilo allows us to most effectively introduce our brand into the beauty channel nationally,” says Kristen O’Connell, creator and brand manager. “The initial response to our line from consumers visiting our website and ordering product has been has been outstanding. Partnering with Spilo will allow us to make Flora•py available to a much wider range of consumers through beauty store retailers and professionals operating salons and spas. This agreement is a key first step in our strategic plan to broaden distribution in 2016” she adds.
Inspired by the healing powers that blossom in nature, Flora•py therapeutic skincare collection is carefully crafted to create the perfect balance of ingredients to harmonize the skin, mind and body. Its new collection of eight flower therapy facial sheet masks combine flower essences and aromatherapy into a hydrating one-time use face mask. Made from 100% coconut fiber and infused with healing flowers and essential oils, this soft gel-like sheet mask gently adheres to the face, absorbing the hydrating power to help renew and replenish the skin.
“We are thrilled to partner with Flora•py to bring this new line of facial sheet masks to beauty stores and professionals worldwide,” comments Marc Spilo, CEO of Los Angeles based, Spilo Worldwide. “Flora•py’s packaging, product assortment and coconut-based masks speak to today’s hottest beauty trends. Our customers are always looking to expand with innovative products that offer a great value to the end user, like Flora•py. We look forward to significant success with our new partner” Spilo adds.
Jean Kolb will receive the 2016 ISPA Dedicated Contributor Award at the 2016 ISPA Conference & Expo from September 13 – 15, 2016 in Las Vegas, Nev.
The International SPA Association (ISPA) will present Jean Kolb with the 2016 ISPA Dedicated Contributor Award at the 26th annual ISPA Conference & Expo from September 13 to 15 at The Venetian in Las Vegas.
“Jean truly embodies dedication, in everything she has done and continues to do for ISPA and the global spa industry,” says ISPA President Lynne McNees.
Kolb joined Kohler Co. in 1978 and retired from the largest plumbing manufacturer in the world in 2015. During her last twenty years at the company, she served as director of wellness, leading the planning, development, and operations of multiple Kohler Waters Spa locations. It was out of her passion for wellness she founded Jean Kolb Well By Choice. This new endeavor allowed Kolb to engage individuals as a professional speaker, educating audiences on the importance of the choices we make. She is also an executive coach providing one-on-one coaching opportunities.
“This is truly an honor, one that comes with great pride and equal humility. One cannot contribute without connecting. Connections are at the heart of the spa industry, whether we are serving our guests, supporting our associates or interacting with industry colleagues,” said Kolb. “I have had the great honor of doing all of this for more than 20 years. Contributions cannot be made alone. I am blessed to be surrounded by the very best-of-the-best professionals who live their passion every day.”
Kolb served three years as chairman of ISPA and held a seat on the board of directors for eight years. Additionally she has and continues to serve on various task forces and as a professional development speaker for the ISPA Conference & Expo throughout the years.
The ISPA Dedicated Contributor Award is given to an active ISPA member who has contributed significantly to the growth of the association. The recipient will have demonstrated leadership and commitment to ISPA and has extensively assisted in the promotion of the association, as well as its mission and vision.
More information about attending the 2016 ISPA Conference & Expo can be found at attendISPA.com.
Along with the Green Spa Network and Wellness Warrior, WSPA will focus on "the future of spa."
Washington Spa Alliance (WSPA) will host its 6th Annual Symposium at the National Press Club on Tuesday March 22, 2016 in Washington DC. The symposium will focus on "The New Language of Spa," while inviting conversation on the future of spa alongside the Green Spa Network and Wellness Warrior. The symposium will offer a rare opportunity to meet in an intimate setting with local, regional, national and international leaders to explore the horizons of thought leadership as spas continue to integrate ancient and new practices into their evolving business models.
The following day, GSN and Wellness Warrior will take to the Hill for a second year of meetings with select Senators and Congress men and women to bring the voice of our industry to the floor regarding current legislation being debated in this session like the pro-GMO DARK Act and other proposed bills.
Stay tuned for event coverage from Dayspa Magazine this spring!
"How to Open a Day Spa: 31-Day Guide" will serve as a resource for those trying to open a spa, or grow an existing facility.
Spa expert Sherrie Tennessee has authored a new book that will serve as an invaluable resources for those who want to open a spa, as well as spa owners seeking to expand their facility and business. How to Open a Day Spa: 31-Day Guide, currently available as a Kindle eBook, will guide readers on the path to spa management and ownership.
With 15 years in the spa industry, Tennessee is currently the Education Manager for Sandals Red Lane Spas and Education Director of SpaSOS. She took a personal approach when writing the guide. “How to Open a Day Spa: 31-Day Guide is a new take on the business how-to book,” says Tennessee. “The tips are short and derived from my own experiences and knowledge. For each of the 31 days, I incorporate quotes from various business leaders in order to give the book the right mix of tactical and inspirational information.”
Topics range from creating uniqueness early, to maximizing your online presence, and giving back. The guide includes a spa opening checklist as well as a resources listing. “The 31-Day Guide serves as a framework to those in the industry who are seeking additional insight in order to enhance a current business, launch a business in a new location, or start a day spa from scratch,” adds Tennessee, who has had roles as a massage therapist, nail tech and spa owner.
In addition to receiving multiple awards throughout her career, Tennessee’s writings are published in highly respected journals and she speaks at many public forums. As a former professor at Johnson and Wales University, Tennessee provided leadership in the development and instruction of the spa management course on the topics of marketing, spa operations and human resource management. She holds a Masters of Business Administration and is completing her PhD.
To learn more about the 31-Day Guide, visit www.spasos.com.