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The seminar included the launch of Sarfati's book, and the Repêchage Hydra 4 Red-Out® Collection for hypersensitive skin and rosacea.
The U.S. Commercial Service of the U.S. Embassy in Bucharest and Repêchage Romania distributors, Professional Brands M&D, recently hosted “Back to the Source,” a Repêchage business seminar featuring Repêchage CEO and Founder Lydia Sarfati. All gathered to celebrate the launch of Sarfati’s book, Success at Your Fingertips: How to Succeed in the Skin Care Business, and the Repêchage Hydra 4 Red-Out® Collection for hypersensitive skin and rosacea. This comprehensive guide on how to make it in in the spa industry, and newest professional treatment from Repêchage will now be available in Romania.
Representatives of the cosmetics industry, Professional Brands Romania, and Romanian media gathered at the InterContinental in Bucharest to hear Sarfati introduce her book and newest professional treatment from Repêchage. Sarfati is proud to bring both her book and this groundbreaking treatment to Romania. “I am happy to share my personal story with those in Romania, and offer them guidance on how to begin their journey in this industry. I am also very excited for the people of Romania to be able to experience our latest groundbreaking treatment for sensitive skin and rosacea. Forty-five million people wordwide are affected by this skin condition, and in keeping with the meaning of the word Repêchage, we want to give those who suffer from this condition a second chance to feel beautiful in their skin.”
Success at Your Fingertips: How to Succeed in the Skin Care Business, by Lydia Sarfati, shares the secrets of success from one of the most knowledgeable women in the spa and salon industry. Lydia Sarfati, Repêchage CEO and Founder, presents her personal success story from her humble beginnings as an esthetician working from her NY studio apartment to the Founder and CEO of a multi-million dollar professional skincare company. With over 35 years of experience in skin care and a reputation as a pioneer in the field of esthetics in the US, Sarfati imparts her know-how on how to make it in the spa industry.
Romania is the tenth country to introduce the Repêchage Hydra 4 Red-Out® Facial and at-home products from Repêchage, since the official U.S. launch in May. Countries that have since introduced the Red-Out® collection include: Trinidad, UK, Jamaica, Italy, Australia, Cayman Islands, India, Mexico, and Canada. Based on several years of research and development, Repêchage has incorporated several new ingredients into this treatment to help calm redness and irritation associated with sensitive and rosacea-prone skin. Amongst them is Micro Silver. This is an exclusive to Repêchage, the first professional skin care company in the U.S. to utilize this revolutionary ingredient.
For more about Repêchage, please visit www.repechage.com.
The skin care distributor was honored during the Green Carpet Spa Sustainability Awards, presented by the Green Spa Network at the 2015 Congress.
Szep Elet, the exclusive distributor of ilike organic skin care, recently received the "Green Skin Care Company of the Year" award at the Green Carpet Spa Sustainability Awards during the Green Spa Network's (GSN) annual Congress in Yosemite, CA. Judges with decades of experience in the industry chose winners in 6 categories, including healthy spa cuisine, innovative green products, and dedicated spa and supply brands - from individuals and companies who are shaping the green spa movement.
"It's rewarding to see so many businesses striving for sustainability because of their values and conscious leadership," Said Founder of Vios Spa Group, Shelley Lotz. "The Green Spa Network Awards program is important in recognizing the tireless efforts of those who work hard day after day in making the spa industry even more sustainable. It is truly a labor of love and the nominees are always inspiring and impressive!"
The Judging Panel included: Julie Keller Callaghan, Editor-in-Chief American Spa Magazine; Mary Bemis, Editorial Director, Insider’s Guide to Spas; Debrianna Berlin, Kiss The Sky; Shelley Lotz, Vios Spa Group. The winners were chosen based on various criteria, including: achieving the highest level of sustainability compared to their peers, continuous improvement, setting an example of best practice for the industry to follow, making sustainable practices inviting and desirable to consumers and employees.
Dermalogica founder Jane Wurwand recently participated in a screening panel for the film in London.
Dermalogica, a world leader in professional skin care, recently partnered in a screening panel with the film Suffragette in London. The film, set in early 20th-century Britain, depicted the growing suffragette movement galvanized by political activist Emmeline Pankhurst.
Jane Wurwand, Founder and Chief Visionary of Dermalogica and FITE, participated in an exclusive screening panel where she was joined by Helen Pankhurst, the great-granddaughter of Emmeline Pankhurst; Michelle Nicholson, founder of KeyChanges; and Suzy Greaves, editor-in-chief of Psychologies magazine, who moderated the panel.
More than 200 guests, which consisted of Dermalogica accounts, strategic brand partners, press and staff, were invited to watch the exclusive screening of the film and take part in the live discussion. During the panel discussion, the panelists spoke about women’s rights and empowerment, how far women have come and how much work there is still left to do. “We need to remember that we all stand on the shoulders of giants. This is why it’s important that we make our voices heard and we speak the truth,” Wurwand said.
For more information on Dermalogica’s partnership with the film Suffragette or to read the latest updates on FITE, the brand’s global women’s economic empowerment initiative, please visit http://joinfite.org/blog/.
The skincare brand will present new products as well as business strategies at two separate events led by Christian Jurist, MD, AMS, FS.
Skincare brand Pevonia recently announced two exciting, educational events to take place this month in Houston, TX and Los Angeles, CA. Led by Pevonia's Medical Director of Global Education, Christian Jurist, MD, AMS, FS, the events will reveal Pevonia's latest innovations, including YouthRenew tinted cream SPF 30, the Stem Cells Phyto-Elite system, and the new WellnessFusion Ritual.
Attendees will also discover Pevonia's Business Bootcamp, presented by Shawn Morgan, Vice President of US Sales, designed to help salon and spa owners learn the best strategies to turn their businesses into premier destinations with the help of a 60-day plan.
YouthRenew tinted cream SPF 30 is a multi-action, five-in-one product that is:
- Tinted for a flawless look
- Contains broad spectrum SPF 30
- Provides healthy luminosity
The Stem Cells Phyto-Elite system will help you place your business on the fast track to on-trend success and exceed customer demand with the latest breakthrough in phyto-biology.
- Visible reduction of wrinkles
- Improved elasticity
- Stimulates skin renewal and vitality
- The first event will take place on Monday, November 9, 2015 from 10:00am-3:30pm at the JW Marriott Houston Downtown, 806 Main Street, Houston, TX 77002. Hotel rate for Sunday night, 11/8 is $259/night.
- The second event will be held on Sunday, November 15, 2015 from 10:00am-3:30pm at the Renaissance Los Angeles Airport Hotel, 9620 Airport Blvd., Los Angeles, CA 90045. Hotel rate is $129/night.
- Cost for both events is $50 per seat, and will be charged one business day before the seminar. The $50 will be applied to the account for an order placed at the seminar.
- Lunch will be served at both events.
- Promotional offer: For attendees will be given bonus incentives to promotional offers during this exciting seminar!
RSVP to La Marquise: (281) 930-8126 or 1-800-633-7498.
For more information, please visit PevoniaPro.com.
The organic skincare brand will debut its revamped B2B professional site in November 2015.
Éminence Organic Skin Care, an award-winning provider of natural and organic skincare products, recently announced the upcoming launch of its new and improved "business-to-business" (B2B) website for skincare professionals. The site, set to launch November 2015, will feature a new online ordering tool, making it easier for spa professionals and aestheticians to access their account and manage their inventory orders online.
"As a brand, Éminence prides itself on optimizing every facet of our partnership with spa professionals and aestheticians," says Boldijarre Koronczay, President of Éminence Organic Skin Care. "From award-winning products to industry-leading education and training programs, we strive to ensure our authorized distributors have the support they need to provide the best experience possible for their clientele. This ordering system is the latest tool in that arsenal."
With the new web-ordering tool, distributors can now enjoy a simplified ordering process and the convenience of placing an order anytime, anywhere, using any electronic device. Orders placed through the web-ordering tool will also be able to process faster, allowing distributors to quickly restock their shelves. New features include a quick order tool, order history look up, the ability to retrieve past invoices, and the capability to repeat and edit previously placed orders.
The Spanish wellness clinic's new Bioenergetic unit will help clients achieve an ideal balance of body and mind.
The renowned SHA Wellness Clinic near Alicante, Spain recently launched a new Bioenergetic Unit, adding to its wide range of pioneering services. Operated by Dr. Ana María Oliva, expert in biotechnology, the therapy aims to help clients attain the perfect balance between the body and mind.
Inspired by Oriental medicine, Bioenergetic Therapy focuses on recovering both the physical and energetic balance in the body, using the electromagnetic energy field produced by the body, in order to attain full health and overall wellbeing. "The main advantage of this approach is that it helps us detect signs of imbalances before a lesion or certain diseases occur," says Dr. Oliva.
Bioenergetic medicine believes that the language of the body (expression, posture and breathing) reveals the story of the individual. The therapy consists of examining the overall physical-physiological condition of the individual and what causes the imbalance. Guests at SHA Wellness Clinic will now be able to avail themselves of the Bioenergetic Therapy services, with the aim of eliminating stress, preventing disease and improving overall wellbeing.
Dr. Oliva adds, "Some of the most common causes of energy imbalances are stress, excess viral loads, the existence of imbalances in the body's 'ecosystem' (fungi, bacteria, parasites) and the excess of electromagnetic contamination." After the diagnosis, electromagnetic signals stimulate self-healing by using non-invasive techniques.
For more information about SHA Wellness Clinic, visit www.ShaWellnessClinic.com.
Repêchage Professional Skin Care went back to Philadelphia for the event, where the skincare brand introduced attendees to the latest trends and newest developments.
Repêchage Professional Skin Care recently ventured to Philadelphia, PA to present the latest in skincare trends and the newest developments from Repêchage during the 2015 International Congress of Esthetics and Spa. Show-goers were able to experience Repêchage SeaSmooth Artisan Seaweed Wax at the Repêchage booth. Voted “Best Wax of New York" in 2015 by New York Magazine, this new wax from Repêchage is infused with select seaweeds, Safflower Oil, Zinc Oxide, and Titanium Dioxide – a formula that allows for less irritation, redness, and bumps.
Corporate Educator Lindsay Ramaglii demonstrated how waxing can be relaxing, performing the full Repêchage SeaSmooth Artisan Seaweed Wax Experience. This new wax ritual starts with a dry brush exfoliation to prevent ingrown hairs and remove dead skin cells, is followed by hair removal with the Repêchage SeaSmooth Artisan Seaweed Wax, and a soothing massage with Repêchage Skin Relief Soothing Gel and Repêchage Vita Cura Triple Action Nutrí Oil. During this treatment the client is treated to a hydrating and soothing Repêchage Lamina Lift Mask.
Spa and Salon professionals on the west coast were also presented with Repêchage’s newest groundbreaking treatment for hypersensitive skin and rosacea, the Repêchage Hydra 4 Red-Out Facial and at-home products, Repêchage Hydra 4 Red-Out Calming Cleanser and Hydra 4 Red-Out Serum. Always at the forefront in the latest developments in skin care ingredients, Repêchage is using a revolutionary ingredient for sensitive skin in this treatment and products: Micro Silver. Research has found that one possible cause of rosacea are skin microbes that thrive on the skin. Micro Silver has been proven to be anti-microbial, reducing the bacteria in which microbes thrive and therefore helping soothe inflamed and irritated skin. Repêchage is the first skin care company in the U.S. to utilize this new skin care ingredient.
Additional research has also found that one of the biggest aggravators to hypersensitive skin and rosacea is the reaction to free radicals, with the most common being Reactive Oxygen Species (or ROS) found in air pollution. Seaweeds are one of the richest sources of natural anti-oxidants to combat ROS, containing ingredients such as phlorotannins, sulfated polysaccarides, fucosterol and fucoxanthins. For this reason the new Repêchage Hydra 4 Red-Out Facial utilizes several seaweeds, including Laminaria digitata, Ulva compressa, Ahnfeltia concinna, and Ulva lactuca, along with a bevy of anti-oxidant and anti-inflammatory ingredients including Quercetin, Rutin, Mirabilis Jalapa Extract, and Hyaluronic Acid.
Attendees were able to experience this treatment firsthand at the Repêchage booth, and Repêchage Corporate Educator Michelle Roche discussed the science behind the treatment to a packed classroom during her presentation of “Introducing Real Professional Solutions for Rosacea & Sensitive Skin.”
To see the Repêchage team will be next, visit www.repechage.com or call 1-800-248-SKIN.
The eyelash extensions brand is teaming up with the renowned lash and makeup artist to expand upon the brand's artistry program.
Borboleta recently announced that the renowned lash brand will be partnering with New York City master lash and makeup artist Christian Zamora to develop the company’s artistry program and expand its network of accredited artists, experts and thought leaders.
"To say I am honored to be working with Christian is an understatement,” says Borboleta’s CEO and Founder Kim Jaynes. “I am still pinching myself to make sure it’s real. As I have gotten to know Christian personally over the last few months, I am floored by his talent, expertise and genuine grace.”
As Master of Artistry for Borboleta, Zamora will play a critical role in the development and oversight of the company’s artistry program, including the introduction of its master artistry course and certification for lash extensions. The advanced course will be 100% focused on artistry and the art of lashing — looking at someone’s unique features and tailoring a custom set of lashes that shapes the eye to enhance their natural beauty. The master artistry course and certification will add additional value and accreditation to the company’s highly acclaimed education program.
“What I love about Borboleta is they get it,” Zamora said. “Between their training and product line, they’re leaps and bounds ahead of anyone else out there. The fact that they are training students to look at someone’s unique features and create a custom look that enhances their natural beauty is phenomenal.”
The partnership will also focus on expanding Borboleta’s network of artists, experts and thought leaders in the industry while continuing to develop and nurture its core culture of honoring great artists and artistry. In conjunction with Zamora’s new position, his Manhattan studio will be co-branded with Borboleta and utilized as a beauty academy to host educational courses and events, as well as expand the brand’s presence on the east coast to further solidify its position as the thought leader in the lash world.
“Artists define beauty by enhancing those features that make each of us unique and different,” Zamora said. “I’m thrilled to be a part of a brand that celebrates diversity and focuses on enhancing someone's natural beauty through their art. With Borboleta, the possibilities are really endless.”
Borboleta’s product line offers lash artists have the proper tools to create individual looks that bring out each client’s uniqueness. The product line includes eyelash extensions, adhesives & removers, tweezers, and other essential accessories for lash artists. Borboleta also carries a variety of retail items for the lash obsessed.
“I’ve used other product lines previously, but I prefer Borboleta, and now my clients do as well,” Zamora continued. “I find Borboleta's synthetic yarn extensions incredibly light, yet durable, which is excellent for volume work. The emulsified quick drying adhesive is remarkable as well. It’s great for intricate work on fine short lashes so clients don’t experience stinging or burning."
Zamora is a seasoned vet in the beauty industry whose work has appeared in WWD, Vogue, MORE and New York Magazine, as well as on major television broadcasts including The Grammy’s, Tony’s, and Fashion Rocks. He is the exclusive makeup artist for Tiffany & Co New York events and has a vast list of celebrity clients including Brooklyn Decker, Katie Holmes and Paloma Picasso.
RevitaLash joins City of Hope to support breast cancer research and educational initiatives at the Gayle Brinkenhoff Breast Cancer Symposium
Since its inception nine years ago, RevitaLash Cosmetics has supported breast cancer research. This October RevitaLash joined City of Hope, a leading cancer research and treatment center, to hold the second annual Gayle Brinkenhoff Breast Cancer Symposium. On October 8, 2015, the symposium brought together research scientists and clinicians at the world-renowned City of Hope campus in Duarte, California. The event covered educational initiatives and topics including advanced breast cancer genetics, early detection and prevention strategies, new demographic and risk evaluation methods, innovative diagnostic and treatment modalities, recent advances in immunologic concepts, and potential future therapeutic regimes.
A committed supporter of philanthropic efforts related to breast cancer research and education, founder and CEO of RevitaLash Cosmetics, Michael Brinkenhoff, M.D., introduced the symposium. “It is my sincere hope that bringing together outstanding scientists and physicians will help shed light on this complex disease. My family’s greatest hope is that this symposium will be a valuable tool to better understand and treat this disease, and will serve as a memorial to someone who exemplified courage, compassion and grace throughout her life.” Gayle Brinkenhoff, co-founder of RevitaLash Cosmetics, was diagnosed with metastatic breast cancer at the age of 32. At last year’s symposium, Dr. Brinkenhoff announced that RevitaLash Cosmetics was committed to continuing this series of symposia at City of Hope for several years to come.
“This year’s symposium was both synergistic and energizing. Scientist and clinicians representing multiple disciplines came together to speak on leading-edge research and ideas for preventing, detecting and treating breast cancer,” said Linda Malkas, Ph.D., deputy director for research at City of Hope and the M.T. & B.A. Ahmadinia Professor in Molecular Oncology. “I came away from the symposium marveling at how differently we think about breast cancer today when compared to how we thought of it 20 years ago. The concepts and technology now being brought to bear on the disease are rapidly moving the field. For me, participating in this symposium is like watching breast cancer research and management movement in real-time.”
[Image courtesy of Behrman Communications]
The skincare brand recently unveiled a revamped website and app designed with the user in mind.
In an effort to continue its commitment to the spa industry, Skin Authority recently announced a new, redesigned website (www.skinauthority.com) and My Skin Authority App.
The revamped website has a bold new look and simplified navigation to bring skin care to the mobile world. "We saw the vision of the future shopper and designed the site to best fit their needs for a convenient, seamless experience. The new responsive design works across all digital platforms - desktop, laptop, tablet, and smartphone," says Skin Authority CMO and Co-founder Maurice Voce. Voce adds that more than 70% of the company's website visitors access the site from a mobile device.
Key features of the the new website:
- Bold, new, responsive design that works across all platforms — desktop, laptop, tablet, and smartphone
- Simple menus, easy to find products and information
- Transparent access to all ingredients through search
- Stores & Spas locator feature, fully integrated with Google maps and Google earth
- "All Access" to Skin Authority's skin coaches, brought front and center on every page
- All new photography, copy, videos, and reviews with a real-time correlated product suggestion feature
Meanwhile, the My Skin Authority smartphone app extends personalized care beyond the spa to keep guests coming back, and is a game-changer in how employees sell skincare. My Skin Authority is the first free, interactive mobile app that connects people with a certified skincare coach to give them personalized recommendations and guidance when and where they need it - at the point of sale, in a treatment room, at home, or while on the go. Says Skin Authority CEO and Co-founder Celeste Hilling, "My Skin Authority is all about connecting the consumer with the spa professional, not disconnecting them. The app facilitates an ongoing, spa-branded, customer service experience from Skin Authority when the guest is not at the spa."
Completely unique, the app is a tool for spas to boost sales, build clientele, reduce the need for stocking a lot of inventory, and remove the paper trail for keeping track of customers. Accessible 24/7 and from anywhere, My Skin Authority is a free download at the Apple App Store and on Google play.