Question of the Month: R U Plugged N 2 Teens?

Photo courtesy Lake Austin Spa Resort

Teen consumers are savvier than ever, and their unprecedented spending power has created a booming pre-adult beauty industry. Many spas have taken note by launching marketing initiatives targeted specifically toward this sought-after demographic. This month, we asked business owners how they’re getting teens hooked on the benefits of spa treatments.

What special events or promotions are you currently publicizing for teens?

"We offer a Mother Daughter Delight Package that includes a massage, manicure and pedicure. It introduces teens to the benefits of massage and bodywork, and offers a manicure and pedicure that they can enjoy with their moms in the comforts of our Iris Salon, where girlfriends, mothers and daughters receive the treatments together."

— Chris Niederschulte, spa director, LakeHouse Spa at Lake Austin Spa Resort (www.lakeaustin.com), Austin, Texas

“Our current promotion for teenage and/or high-school students is a free introductory treatment of their choice, such as a facial, waxing or makeup.  We’re running this promotion directly to our list of email subscribers and active guests. We're also partnering with local schools using direct mail promotions distributed through clubs and organizations, at theater performances, sports events, fund-raisers and other student-oriented activities.”
— Eva Sztupka-Kerschbaumer, spa director, ESSpa Kozmetika Organic Skincare (www.esspa.net), Pittsburgh

“We have a mother/daughter spa package that’s popular, and we like to promote it just before school starts. It’s a great opportunity for bonding time.

— Debra Catania, vice president, Beach Plum Spas (www.beachplumspa.com), Hyannis, Massachusetts

©istockphoto.com

“We’re currently advertising our birthday party packages. We’ve got something for every age group, ranging from 4 to 16 years old. Our Party Perfection and Princess for the Day packages are our most popular. We usually do special events for the holiday season, back to school and prom.

— Anna Johnson, former marketing coordinator, Teens Too at Skin Sense Spa (www.skinsense.com), Raleigh, North Carolina.

Next month's question: During June, how do you attract dads and grads to your day spa? Let us know what's going on at your spa, and your answer may appear in our next newsletter. Submit your response to DAYSPA executive editor Rhonda J. Wilson at rwilson@creativeage.com.

>> Go to next DS Minutes article, Uniquely Tween