Welcome to your complimentary, trial subscription to DAYSPA e-Minutes.  
 
Dayspamagazine.com subscribe to e-Minutes
 
 Sponsored Link // EX•TRACTS® New discoveries in beauty and wellness now at NYIGF® Feb. 2–6  
It’s natural to express concern over this year’s Scrooge-like predictions for an overall decline in consumer spending, but you don’t have to be a casualty of this projected economic downturn. With a commitment to marketing, smart retail buying and a creative approach to packages, your spa can escape the post-holiday blahs.
   This month, e-Minutes focuses on ways to get past—and even profit during—the post-holiday slump. Consider this our gift to you, along with our warmest wishes for a prosperous holiday season.
   
 

To get the best advice on starting your new year on a winning note, we invited DAYSPA Advisory Board members Erika Mangrum and Frank Shipman to gather round a virtual fire to strategize ways that spa owners can infuse their spas with renewed energy come January. Mangrum, owner of Iatria Day Spas in North Carolina, and Shipman, owner of TC Salon Spas in Pennsylvania, were generous in sharing their ideas for motivating employees, maximizing gift certificates and launching new promotions during this often overlooked time of year. . . .


What seasonal treatments can your spa offer to ward off that dreary time between New Year’s and Valentine’s Day? Tamara Spa + Wellness in Farmington Hills, MI, offers a signature treatment to provide comfort during the height of the cold and flu season. Throughout January, the spa promotes the Cold & Flu Relief Massage ($85/70 minutes).

The treatment begins with a 20-minute inhalation steam therapy infused with the aromas of eucalyptus and pine. Then, warmed compresses are placed across the client’s chest area to encourage decompression. Using a blend of eucalyptus, lavender, almond, grape-seed and jojoba oils, a massage therapist kneads pivotal points to encourage the body’s lymphatic system to rid itself of congestion that causes aches, fatigue, colds and flu-like symptoms.

 

Want to turn your spa into a shining example? Get your inspiration from our article of the month, DAYSPA Top Honors.

Almost every buyer has purchased too many holiday retail units while under the spell of an overzealous shopping spree. Come January, their spa is left with scores of gift baskets, candles or other festively packaged products that won’t sell. But there is a way to learn from your mistakes, and lessen the blow on your P&L statement. Linda Mahramnia, a retail manager at Spa Gregorie’s in Newport Beach, CA, strategically monitors the spa’s holiday inventory to gauge when and how to sell it most effectively. DAYSPA asked Mahramnia for a few tips on how to turn excess inventory into increased profits, and to get clients excited about spending in January.

IN A DS MINUTE: Get the latest news impacting the day spa industry.

PLAN AHEAD: Find the shows and events you can't afford to miss.

LEARNING OPS: Track down the best business education available today.




Sponsored Links //

Spa Seminars

Fast Product
Information

Nail Certification

DAYSPA Magazine

 
     
 
Add dayspa@creativeage.com to your address book to ensure delivery to your inbox.
If you have questions about this e-newsletter, please email us. Do not respond to this message.

DAYSPA e-Minutes Editor: Linda Kossoff, lkossoff@creativeage.com
Contributing Editor: Sarah Colombo

To advertise in DAYSPA e-Minutes, DAYSPA Magazine or on the DAYSPA website,
contact Associate Publisher Diane Walker at 818/782-7328 or dwalker@creativeage.com.

Published monthly by DAYSPA Magazine and Creative Age Communications
This email was sent by: Creative Age Communications, 7628 Densmore Avenue,
Van Nuys CA, 91406-2042, USA

Copyright ©2007 Creative Age Communications. All rights reserved.