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Just when you’ve nailed down the perfect strategy for attracting baby boomers to your spa, a new generation of spenders comes of age. And, true to sociological patterns over history, they’re a complete contrast to the group that preceded them. So, roll up your sleeves and be prepared to start from square one, because Generation Y-ers are poised to become your next major client base. And these consumers are from a different breed.
   You might protest, “Ah, people are people. They’ll always have skin . . .

It isn’t unusual to hear the average multi-tasking woman wish for more hours in the day. That’s why she’s so grateful for skincare products that keep chugging away while she enjoys some blissful sleep. Plus, she can decide the type of chore she’d like done in the overnight hours.
   Your skincare clients need to understand that the current offerings of overnight skincare products are no longer just about moisturizing. . . .

After several rapturous visits to the Indonesian island of Bali and especially to its romantic spas and resorts, Carolyn Lee knew she had to bring the essence of her experiences home. That’s how Absolute Nirvana Spa & Gardens (absolutenirvana.com) in Santa Fe, NM, came to fruition.
   Honored by Condé Nast as “one of the hottest new spas in the country,” Absolute Nirvana is housed in a Victorian mansion on one of the . . .
In the upcoming November issue of DAYSPA, you’ll see a feature article by Monica Schuloff Smith on spa reception areas. The topic turned out to be so rich in information that we couldn’t resist revisiting it here and providing additional material you won’t see in the article. Following is Smith’s exclusive interview with Jack W. Cornell, a spa design leader at Architainment (architainment.com) in Albany, NY. . .


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DAYSPA e-Minutes Editor: Linda Kossoff, lkossoff@creativeage.com
Contributing Editor: Sarah Colombo

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