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Green Tip of the Month

Turn It In

We gathered so much great information while researching our February Green Scene on product recycling ("A Higher Purpose") that it was difficult to whittle it all down. So here's one more: Start a recycle/refill program.

Scott Kerschbaumer, co-owner of ESSpa Kozmetika Organic Skin Care in Pittsburgh, did it at his facility. ESSpa clients who bring empty product containers to the spa receive a 20% discount on the refill, which employees accomplish after spraying the bottle with colloidal silver solution to disinfect it.

Kerschbaumer says that the move helps save money because he can keep more bulk product in stock than retail. It also encourages guests to become more loyal. "It provides a way for our clients to participate in our environmentally responsible mission while allowing us to reduce our overall waste," he says.

Another side benefit? The program helps frequent travelers, who make use of ESSpa’s extensive collection of previously used containers that meet TSA carryon requirements.

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Question of the Month

     

If you’ve attended a tradeshow recently or participated in a networking event, discussion has probably turned to the same topic: the current economic slump. While some spa owners are crippled by the recent downturn, others are relatively unscathed—and even thriving.

      Here’s a sampling of where several spa professionals and their businesses stand.

 

How has the economic downturn impacted your spa?

“It’s been terrible, terrible, terrible. My business has tripled every year up until now. Every month someone goes out of business on Newbury Street.”
—Selena Belisle, owner, Spa Newbury, Boston, Massachusetts

 

“Things have been slower these past few months. Business has been down about 20%.”
—Tammy Schneider, owner, ZiSpa, Coeur d’Alene, Idaho

 

“We’re seeing a little bit of a slowdown, but not a lot. We’re the most established spa in this area, so we have a built-in clientele.”
—Gina Green, co-owner, Silhouettes Salon & Day Spa, Bellingham, Washington

 


 

 

Calculator and Graph
©Photos.com


“We’re not losing a lot of money, but we don’t have the growth that I’d like to see; so I just call it flat.”
—Sheila Paquette, owner, Chakras Spa, Greensboro, North Carolina

 

“Actually, we’ve been flourishing. We just had to hire another full-time therapist because we’re so busy.”
—Laura Renicker, lead of operations, St. Luke’s Women’s Health Spa, Cedar Rapids, Iowa

 

Coming next month: What special events or promotions are you currently publicizing for teens? Let us know what's going on at your spa, and your answer may appear in our next newsletter. Email your response to DAYSPA executive editor Rhonda J. Wilson at rwilson@creativeage.com.


   

 



 

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