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Green Tip of the Month

Mix & Mingle

It can be isolating just to associate with other green spa owners and enthusiasts. But there's a whole eco-friendly world out there, and even if much of it doesn't share the same infrastructure and focus that your business does, there's a lot to learn. Look in your area for seminars on environmentally sound practices and materials; you never know who you might meet and what unique expertise they can provide.

Plus, check out sustainable trade shows. Many of them are starting to showcase the personal care and beauty perspective. One such example is All Things Organic, which takes place in Chicago June 16-18. While it's staged by the Organic Trade Association (www.ota.com), the Day Spa Association (DSA, www.dayspaassociation.com) will also have a presence there. On Wednesday, June 17, Eric Light of the Strawberry Hill Group and a DSA advisory board member will host a session for spa owners looking to capture the eco-friendly market. DSA will also have a booth in the health and wellness section on the show floor—which will likely contain a number of interesting vendors for those who want to greeen their facilities.

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Question of the Month

     

If you’ve attended a tradeshow recently or participated in a networking event, discussion has probably turned to the same topic: the current economic slump. While some spa owners are crippled by the recent downturn, others are relatively unscathed—and even thriving.

      Here’s a sampling of where several spa professionals and their businesses stand.

 

How has the economic downturn impacted your spa?

“It’s been terrible, terrible, terrible. My business has tripled every year up until now. Every month someone goes out of business on Newbury Street.”
—Selena Belisle, owner, Spa Newbury, Boston, Massachusetts

 

“Things have been slower these past few months. Business has been down about 20%.”
—Tammy Schneider, owner, ZiSpa, Coeur d’Alene, Idaho

 

“We’re seeing a little bit of a slowdown, but not a lot. We’re the most established spa in this area, so we have a built-in clientele.”
—Gina Green, co-owner, Silhouettes Salon & Day Spa, Bellingham, Washington

 


 

 

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“We’re not losing a lot of money, but we don’t have the growth that I’d like to see; so I just call it flat.”
—Sheila Paquette, owner, Chakras Spa, Greensboro, North Carolina

 

“Actually, we’ve been flourishing. We just had to hire another full-time therapist because we’re so busy.”
—Laura Renicker, lead of operations, St. Luke’s Women’s Health Spa, Cedar Rapids, Iowa

 

Coming next month: What special events or promotions are you currently publicizing for teens? Let us know what's going on at your spa, and your answer may appear in our next newsletter. Email your response to DAYSPA executive editor Rhonda J. Wilson at rwilson@creativeage.com.


   

 



 

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