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Green Tip of the Month

Sustainable Sincerity

Our upcoming Green Scene ("Mayan Marvel," September 2010) contains helpful tips on how to detect greenwashing when perusing "organic" product labels. That's when companies try to unjustifiably tout a product's environmental virtues.

As John Vater, co-ower of Spa Adriana in Huntington, New York, warns, "The big print giveth and the small print taketh away."

Here's some information about avoiding this pitfall:

  • Read labels with a discriminating eye.
    John and his wife, co-owner Adriana Vater, caution spa professionals against taking a product label at face value. "If the packaging claims it doesn't contain something, you should ask yourself what's there to do that ingredient's job," Adriana says. "Every component of a product has a purpose, and sometimes a so-called 'green' ingredient is just as offensive as the original."
  • Educate yourself.
    The Vaters say it's important to develop an understanding of how product ingredients work. "With today's Internet access, you can quickly look up the chemical composition of any item," John says.

It's not always easy going green. How do you ensure that your spa's environmental initiatives result in real, positive change? Send your ideas to Katie O'Reilly, associate editor, at koreilly@creativeage.com.

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Question of the Month

     

If you’ve attended a tradeshow recently or participated in a networking event, discussion has probably turned to the same topic: the current economic slump. While some spa owners are crippled by the recent downturn, others are relatively unscathed—and even thriving.

      Here’s a sampling of where several spa professionals and their businesses stand.

 

How has the economic downturn impacted your spa?

“It’s been terrible, terrible, terrible. My business has tripled every year up until now. Every month someone goes out of business on Newbury Street.”
—Selena Belisle, owner, Spa Newbury, Boston, Massachusetts

 

“Things have been slower these past few months. Business has been down about 20%.”
—Tammy Schneider, owner, ZiSpa, Coeur d’Alene, Idaho

 

“We’re seeing a little bit of a slowdown, but not a lot. We’re the most established spa in this area, so we have a built-in clientele.”
—Gina Green, co-owner, Silhouettes Salon & Day Spa, Bellingham, Washington

 


 

 

Calculator and Graph
©Photos.com


“We’re not losing a lot of money, but we don’t have the growth that I’d like to see; so I just call it flat.”
—Sheila Paquette, owner, Chakras Spa, Greensboro, North Carolina

 

“Actually, we’ve been flourishing. We just had to hire another full-time therapist because we’re so busy.”
—Laura Renicker, lead of operations, St. Luke’s Women’s Health Spa, Cedar Rapids, Iowa

 

Coming next month: What special events or promotions are you currently publicizing for teens? Let us know what's going on at your spa, and your answer may appear in our next newsletter. Email your response to DAYSPA executive editor Rhonda J. Wilson at rwilson@creativeage.com.


   

 




 

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