Not all men are created equal. Nor are they equally attracted to spas. The concept of trying to lure "the average man" to your treatment rooms is obsolete. Today you have to recognize the different types of men who are potential spa clients and what it will take to draw and keep them.
To make things even trickier, even within these types of men there's wide variation on customer service and treatment preferences. Who do these guys think they are, women?
Experts say we should stop fishing for that stereotypical guy's guy—the one who thinks spas are for girls or sissies and wouldn't think of paying more than $10 for his haircut. . . .
It used to be that a clean-shaven man was considered well-groomed, but a bar of soap and a bowl of water just doesn't cut it anymore. Considering that many men have neglected (if not abused) their skin for years, it's time to do some serious damage control. Fortunately, manufacturers are launching and expanding more skincare lines targeted specifically to men—but it's up to you to show your clients how simple and effective these products can be. Here's a sampling of what's on the market: . . .
Some of the most important professional deals your male clients make are sealed with a handshake. Well-groomed hands and nails can boost confidence in men and demonstrate their attention to detail. Cuccio Naturale has created a series of hand-and nailcare products formulated specifically for the man of high standards.
Cuccio’s Gentleman’s Hand Facial (30 min./$25-$50).
Men. We always want to know what they're thinking. Just what about day spas appeals to them? What turns them off? Now that male grooming and personal care are more popular than ever, why do some men still have reservations about the spa experience? What treatments and promotions can you offer to earn their loyalty?
We asked a selection of professional men to describe their recent spa experiences and their perceptions about day spas in general. Not surprisingly, we found that most of the men we surveyed enjoy treatments . . .
Sponsored Links //
Need A NewApeel?
Microcurrent-LED!
Try LRS Treatment
Spa Seminars
Fast Product
Information
Nail Certification
DAYSPA Magazine
IN A DS MINUTE: Get the latest news impacting the day spa industry.
PLAN AHEAD: Find the shows and events you can't afford to miss.
LEARNING OPS: Track down the best business education available today.
Privacy Preference Center to update your privacy preferences.
Add dayspa@creativeage.com to your address book to ensure delivery to your inbox.
If you have questions about this e-newsletter, please email us. Do not respond to this message.
DAYSPA e-Minutes Editor: Linda Kossoff, lkossoff@creativeage.com
Contributing Editor: Sarah Colombo
To advertise in DAYSPA e-Minutes, DAYSPA Magazine or the DAYSPA website,
contact Associate Publisher Diane Walker at 818/782-7328 or dwalker@creativeage.com