For most clients, a spa isn’t only a place to have their faces cleansed and their bodies polished. It’s a place to feel pampered, valued and eager to splurge. That’s why including boutique items in your retail department makes so much sense. However, unlike your average stand-alone boutique, you can’t risk a single square foot to items you can’t sell.
      Many spa owners find that jewelry is a strong bet for their retail offerings. Beautiful yet space saving, jewelry appeals to a wide demographic and tends to be a great impulse item. The key is, however, choosing a line that will catch your clients’ eye, be friendly to their wallets and still reflect your spa’s style.
      Cathy Witkos and Sarah Andrae, co-founders of Baroni Designs, understand these tricky needs. Their jewelry lines are found in such spas as Ojai Valley Inn & Spa in Ojai, CA; Spa Du Soleil in Scottsdale, AZ; Fusion Wellness Spa in Invermere, British Columbia; and Spa Hollywood in Sarasota, FL. How did the owners/directors of these well-reputed spas decide that there was a place in their retail areas for these wares? We talked to Witkos to learn what makes her jewelry so spa-friendly.