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Green Tip of the Month

Sustainable Sincerity

Our upcoming Green Scene ("Mayan Marvel," September 2010) contains helpful tips on how to detect greenwashing when perusing "organic" product labels. That's when companies try to unjustifiably tout a product's environmental virtues.

As John Vater, co-ower of Spa Adriana in Huntington, New York, warns, "The big print giveth and the small print taketh away."

Here's some information about avoiding this pitfall:

  • Read labels with a discriminating eye.
    John and his wife, co-owner Adriana Vater, caution spa professionals against taking a product label at face value. "If the packaging claims it doesn't contain something, you should ask yourself what's there to do that ingredient's job," Adriana says. "Every component of a product has a purpose, and sometimes a so-called 'green' ingredient is just as offensive as the original."
  • Educate yourself.
    The Vaters say it's important to develop an understanding of how product ingredients work. "With today's Internet access, you can quickly look up the chemical composition of any item," John says.

It's not always easy going green. How do you ensure that your spa's environmental initiatives result in real, positive change? Send your ideas to Katie O'Reilly, associate editor, at koreilly@creativeage.com.

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DAYSPA eNewsletter

 

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DAYSPA magazine’s monthly e-mail newsletter DAYSPA eNewsletter combines featured magazine content and unique editorial with select advertising messages and is delivered to our targeted e-mail list of 9,000+ spa professionals.

 

Browse some of our previous issues below.

 

October 2008October 2008

By the Numbers

Question of the Month: What's your most popular service?

A Thanksgiving Recipe

 

 

Click here to view this issue.

DS eNewsletter August 2008August 2008

How has the economic downturn impacted your spa?

Trained to Sell

Product Support

Instant Gratification

 

 

Click here to view this issue.



DS eNewsletter - July 2008July 2008

Zen'd Out

A Glass-Bottom Escape

Water Safety

 

 

Click here to view this issue.

DS eNewsletter - June 2008June 2008

Offer Clients an Affordable Tropical Getaway

Time to Get Away

Summer Reading List

 

 

Click here to view this issue.



DS eNewsletter - April 2008April 2008

This Just In: Get In On The Act

Spa Wise: Spending on Saving

Mark Your Calendar

 

 

Click here to view this issue.

DS eNewsletter - January 2008January 2008

This Just In: Massaging Profits

Spa Wise: Boutique Retailing

Get the Goods: In the Green

 

 

Click here to view this issue.



DS eNewsletter - December 2007December 2007

This Just In: Make January Count

Star Treatment: Cure Winter Blahs

DS Top Honors

Spa Wise: Curb Buyer’s Remorse

 

 

Click here to view this issue.

October 2007

This Just In: Y CAN’T U?

Get the Goods: Dream Products

Star Treatment: Creating the Look

Spa Wise: 'Tis Better to Receive

e-Question: Are You Crystal Clear?

Click here to view this issue.



September 2007

This Just In: Purple Haze

Get the Goods: Enticing Palettes

Star Treatment: Creating the Look

Spa Wise: Iatria Day Spas

e-Question: Are Teens on Your Radar?

Click here to view this issue.

August 2007

This Just In: Tweezers…Extractor… Needles?

Get the Goods: Tools Rule

Star Treatment: Back-to-School Facial

Spa Wise: Holiday Stocking

e-Question: Are Teens on Your Radar?

 

Click here to view this issue.



July 2007

This Just In: Lines, Crinkles & Bags-Oh, My!

Get the Goods: Applied Science

Star Treatment: Insightful Add-ons

Spa Wise: Packaged to Sell

 

Click here to view this issue.

 

June 2007

This Just In: Goodbye Joe Average

Get the Goods: All-Purpose, All Male

Star Treatment: A Winning Hand

Spa Wise: Manspeak

e-Question: Do You Offer Disposable Apparel to Your Clients?

 

Click here to view this issue.

 



May 2007

This Just In: Global Skin Care

Get the Goods: Layer It On

Star Treatment: Body Wrap Parties

Spa Wise: Cause and Effect

e-Question: Are You a Sun Protection Educator?

 

Click here to view this issue.

 

 


 




 

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