Spa News: Dermalogica Celebrates Women’s Entrepreneurship at DWEN
Dermalogica, one of the world’s top professional skin care brands that is committed to empowering women worldwide to become financially independent, celebrated women in business and entrepreneurship at the recent Dell Women’s Entrepreneur Network (DWEN) “Bold Beginnings, Brave Futures” conference held in Austin, TX. Jane Wurwand, the brand’s Chief Visionary and co-Founder, representing the thousands of women entrepreneurs within the skincare industry, spoke before an invitation-only group of more than 200 women entrepreneurs, all of whom spoke upon several topics including how to grow and scale businesses using the newest technologies and resources to produce both immediate results and long-term sustainable social change.
Since Dermalogica was founded in 1986, the brand has supported more than 100,000 professional skin therapists, many of whom have started their own businesses within the skin care industry. In 2011, Dermalogica continued its mission to support women’s financial independence through the launch of FITE “Financial Independence Through Entrepreneurship” (www.joinFITE.org), which helps women to start or grow a business across all industries. Since its launch, FITE has helped more than 40,000 women worldwide.
“The professional skin care industry puts more women into business than any other industry in the world” said Wurwand. “Dermalogica supports more than 30,000 salons and spas owners worldwide, most of whom are women. In fact, 98% of professional skin therapists are women. So speaking on entrepreneurship and the importance of supporting women in business is a topic that we are passionate about.”
Following the panel at DWEN, professional skin therapists representing top authorized Dermalogica retailers and skin centers in Austin offered guests signature Dermalogica services, including Face Mapping, at the “Relax and Recharge Reception” at the W Hotel. Activation-kiosks, provided by Dell, allowed attendees to instantly make microloans to the hundreds of eligible women entrepreneurs identified worldwide as part of FITE.
The DWEN conference also served as the venue at which Dell announced the findings of its second annual Gender-Global Entrepreneurship and Development Institute (GEDI) index, which examines opportunities for women entrepreneurs in 30 countries worldwide, and is the only metric index of its kind (for more information about the index, visit: http://dell.to/1pB38AG).
Dermalogica was one of the businesses featured in Dell’s award-winning “New Beginnings” television advertising campaign that first aired on January 1, 2014. The ad spotlighted entrepreneurial, “home-grown” businesses which began on a grassroots level.
[Image courtesy of Dermalogica]