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DAYSPA magazine launched in 1996 as the nation's first publication to focus on the needs of the day spa industry, and has since served as its premier business resource. Our mission is to enlighten, enrich and empower spa professionals. Our readership consists of owners and managers who work in day spas, wellness centers, skincare salons and resort/hotel destination spas throughout the world. We inform readers on the latest treatment trends, while we support them with relevant information and expertise concerning the management, marketing, financial and legal aspects of their businesses, as well as news affecting the industry. After more than 15 years, DAYSPA continues to reflect the complexity of the spa business world in a voice and format that’s compatible with the time-challenged lives of our readers.