Spa Retail: Gift Card Strategies

Experts share advice for new spa owners on gift card strategies for Mother’s Day and beyond.


Sticky Situation: The Extra-Long Treatment

How do you handle massages that go longer than scheduled?


Sticky Situation: The Overly-Undressed Client

In this new weekly column, we present real-life day spa disaster scenarios, and reveal how pros dealt with each crisis.


Third Quarter Forecast 2012

Make this year’s “summertime lull” a progressive time for your day spa.


Cracking Corporate Culture

Create profile- and clientele-boosting wellness programs that local companies will love.


Signature Seductions

Is your spa engaging clients' 5 senses?


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