Scott Kerschbaumer

These days, the keyboard is mightier than the sword—how do you respond when your spa gets cyber-slammed?

What do you do when your limited-time spa treatment deal attracts an unexpectedly big response?

In this new weekly column, we present real-life day spa disaster scenarios, and reveal how pros dealt with each crisis.

The rise of silver in the spa world proves that all that glitters is not necessarily gold...

Explore these quick ways to create a bottom-line boosting winter wonderland in your spa.

It's "back to school" o'clock—check out latest educational resources and strategies for day spas.

Does your staff compete for profits? Show them how to generate business instead by boosting cross-promotion efforts in your spa.