Keith West-Harrison

Spa Marketing: Logo Logistics

Creating the perfect logo can be tricky. Here are 10 questions to consider before consulting a graphic designer.


GREEN SPA NEWS: The Cruelty-Free Skin Care Movement

The definition of “cruelty-free” can be murky. Here’s how to discern those products and ingredients that are truly animal-friendly.


Spa MANAGEMENT: 6 Ways to Go Green for the Holidays

6 ways to prep your retail space for a sustainable holiday season!


Signature Seductions

Is your spa engaging clients' 5 senses?


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