Heather Wood Rúdulph

various females and their makeup looks

Spa RETAIL: Know Your Clients' Makeup Styles

Identify each female client’s preferred makeup style—and watch your profit margin become more attractive!

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For (Young) Adults Only

They’re young, educated, media savvy and on a budget. Here’s how day spas are snagging today’s key clients.

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sideview of man having massage

They’ve Got Male

Are spa-going men here to stay? Three men-only spas say yes—and they’re staking their futures on it.

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