Felicia Brown

In this new weekly column, we present real-life day spa disaster scenarios, and reveal how pros dealt with each crisis.

When it comes to Mother’s Day and Father’s Day promotions, there is no favorite parent. Learn to execute seamless marketing plans that will perform double-duty for both holidays.

Finish this rollercoaster of a year with a bang, via mindful holiday selling strategies.

Seeking to better market your holiday offerings? Tap into the latest social media strategies.

Brick-and-mortar spas are teaming up with mobile spa companies to increase their reach and build business.

It's "back to school" o'clock—check out latest educational resources and strategies for day spas.

Make this year’s “summertime lull” a progressive time for your day spa.

Create profile- and clientele-boosting wellness programs that local companies will love.

Is your spa engaging clients' 5 senses?

To celebrate our 15th anniversary, DAYSPA embarked on a soothsaying mission, asking spa industry experts to augur the trends, treatments and services that the client of the future will demand. In Part 3, our experts offer insights on...

the best marketing strategies to get the client of tomorrow into your spa—today!