Marketing

Mobile Spa Management

Brick-and-mortar spas are teaming up with mobile spa companies to increase their reach and build business.

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WEB EXCLUSIVE: Your Photo Shoot Model

Who is the perfect model for your spa's promotional photographs—and how can you find him or her?

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man facial, jar of herbs

The Art of the Spa Photo Shoot

Make headlines with attention-winning spa photography.

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GenBook Verified Reviews

New tool aims to help small businesses generate reviews from within their verified customer pool.

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woman looking at beauty products

Personalizing Your Potions

Need a branding boost? Try custom-creating your day spa’s own, signature take-home line.

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The Art of the Spa Soiree

Want to plan an event that’ll get clients buzzing? Take a cue from four distinctive spa parties.

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Ciel Spa’s couples’ suite

Something Borrowed, Something New

Wedding season 2012 is getting under way. Here’s how one Los Angeles hot spot draws big-time bridal business.

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At Nite Spa in Southern California, clients unwind after a long day.

Night Moves

By keeping their doors open, these off-hour spas are shutting out the competition.

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A Healthy Mix

Meet three spa pros who teamed with local wellness providers to develop innovative offerings that super-serve their clients.

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Boutique Evolution

What you need to know about retailing to the consumer of today

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