Spa Retail: A Package Deal

Product quality rules, but product packaging sells. Here are some tips on how to maximize a product package's sales potential.


WEB EXCLUSIVE: Win-Win Rewards Programs

Spa pros offer insight on how they reap the benefits of rewards programs.


How do you market skin care to menopausal clients?

Spa owners sound off on how they help ease clients’ change-of-life challenges via skincare and wellness offerings.


Spa Marketing: Charity Partnerships

The benefits of charitable giving in the business world are twofold: They’re good for the soul and for building your brand. Here’s how three spa pros have leveraged charity partnerships to boost their spas’ profiles.


Best Skin Care Product Reviews,  Hairmax Hair and Scalp Treatment

Spa PRODUCTS: Scalp Treatments

Professionals discuss ways to acknowledge the “noggin” via specialized services. Let’s take it from the top!


SPA MARKETING: Caring About Childcare

Are the client-luring benefits of on-site childcare worth the challenges? Kid-friendly spa owners say yes.


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