Marketing

GenBook Verified Reviews

New tool aims to help small businesses generate reviews from within their verified customer pool.

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woman looking at beauty products

Personalizing Your Potions

Need a branding boost? Try custom-creating your day spa’s own, signature take-home line.

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The Art of the Spa Soiree

Want to plan an event that’ll get clients buzzing? Take a cue from four distinctive spa parties.

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Ciel Spa’s couples’ suite

Something Borrowed, Something New

Wedding season 2012 is getting under way. Here’s how one Los Angeles hot spot draws big-time bridal business.

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At Nite Spa in Southern California, clients unwind after a long day.

Night Moves

By keeping their doors open, these off-hour spas are shutting out the competition.

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A Healthy Mix

Meet three spa pros who teamed with local wellness providers to develop innovative offerings that super-serve their clients.

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Boutique Evolution

What you need to know about retailing to the consumer of today

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Happy Anniversary!

Discover the secrets behind successful milestone events that attract new clients and boost sales.

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Signature Seductions

Is your spa engaging clients' 5 senses?

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Members Only

How to start a spa club that increases revenue and client relationships

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