Found a talented pro to bring in? Trinette Reed and business partner Chris Gramly share strategies for optimal outcomes:
1 Let your photographer receive services at your spa first to experience what you offer and familiarize him- or herself with your distinct branding message before attempting to capture it through a lens.
2 Request wide shots that show the scope of your location, as well as detail shots. “Variety is very important,” Reed says. “You want to tell the whole story of the spa—this includes architectural details, spa products and still-life imagery, as well as spa treatments, food and drink, portraits, landscape and more.”
3 Personalize your spa. If you’re using models, direct your talent to embody the feeling you’re attempting to associate with your business (carefree? serene? thoughtful?). Urge them to get into that emotional space before shooting. “This is a subtle thing but it can make a big difference in the quality of the images,” Reed says.
4 Lighten up. Don’t underestimate the power of light in conveying a relaxing experience in images. Editors often receive spa photos that are too dark, or artificially lit, which doesn’t quite do the feeling of escape or tranquility justice. Have your photographer work during the time of day affording the most natural light.