When seeking inspiration for the fragrance foundation of your customized products, try stepping outside and taking a whiff. Last November, doing so helped Raindance Spa director Patricia Field, and Michele Steinert, owner of Sonoma-based Michele’s Apothecary, settle on the aromatic blend of lavender and geranium that characterizes Raindance’s new The Spa Collection line.
“It perfectly captures the indigenous botany of Sonoma County and our ample, local lavender harvest,” Field says. The line includes hair care, body wash, and a travel candle featuring the signature fragrance blend, as well as ingredients such as green tea, sea kelp and chamomile. Ingredients are grown nearby, on Steinert’s organic farm, and Steinert also designed the collection’s attractive, eco-friendly packaging.
Field says that choosing the right partner is key. “We were fortunate to find Steinert—she understands the importance of our philosophy and channeling the aromas and natural healing properties of our region,” she says. The spa worked diligently with Steinert for a couple of months before the products debuted. “Several blends were tried and tested until the perfect formulation was achieved,” Field says.
In addition to being available for use throughout the spa, Raindance Spa products are featured in all Lodge guest rooms. “This brings awareness of a spa on property,” Field says. Many locals and guests from afar continue to request our products again and again,” Field reports. “It reminds them of their time here.”
Other product lines: NuFace, Orly GelFX, SpaRitual, TRUE Mineral Makeup
Carrie Borzillo is a freelance writer and author based in Los Angeles.