When Ojo Caliente owner Jen Scott teamed up with local master herbalist Tomas Enos, owner of Santa Fe-based Milagro Herbs, in January 2011, the team’s primary goal was to capture a “sense of place”—to harness the rich high desert, bottle it up and offer it to spa clients. After several months of trial-and-error formulation, the result was Ojo Wild Crafted Body Care.
“Ojo Signature Body Care was developed to complement the many natural elements that are part of Ojo, including our sacred waters and land,” says Scott. Enos adds, “We used native plants harvested by hand at their optimal time, in a sustainable fashion, with respect to the land.”
The products prominently feature two signature scents: the earthy Ojo Desert Sage and the fresh Ojo Desert Rain. Both have been met with enthusiasm from spa clients, who may first experience the products in treatment rooms, and then make a beeline to Ojo’s gift shop to stock up on take-home product.
Ojo’s custom blends are derived from pure essential oils, wild-crafted herbs and native New Mexican plants, and therapists and gift shop salespeople are trained to inform guests of their healing benefits. For example, Desert Sage’s pine needle oil is an antiseptic, disinfectant and decongestant, and also has antifungal, antiviral and purifying properties, while the sage itself is antibacterial.
“Our goal is to bring a sense of the place of Ojo itself into someone’s home,” Hobson says. “You don’t even have to physically be here—guests can now get the healing properties of Ojo and its high desert environs online!”
Other product line: Sundari