Brides want to feel like princesses on their wedding day and for that there is no better route than a little—or a lot—of spa pampering before taking that walk down the aisle. The key? “Remember that every wedding is different, and every bride is different,” says Mariajose Rodriguez, director of romance at Las Ventanas al Paraiso, a world-renowned wedding destination in Los Cabos, Mexico. “So why should all bridal packages be the same?”
They shouldn’t, of course! And Las Ventanas offers a variety of services for brides seeking fairy-tale memories, such as the Bridal Ritual experience (90 min./$225 pp, eight-guest minimum). Touted as evoking “the blessings of the earth, deepest friendship and most heartfelt love,” this package includes a holistic twilight ceremony with candles illuminating the spa’s solarium, crystal singing bowls, a Mayan sage ritual and shaman prayers to honor the four elements of earth—plus a 60-minute massage.
Other Las Ventanas offerings include the couples Romantic Ritual (180 min./$230 pp), which includes a tandem massage, foot soak, full-body exfoliation and facial, finished with a rose petal-bath, plus Las Ventanas’ signature drink of romance, the passion cocktail.
“It’s important for brides and grooms to be relaxed before their wedding, to start their life together in a romantic state,” Rodriguez says, “and to continue that state in their journey through life together.”
Vegas’ Spa and Salon Vdara draws wedding-day business with an array of makeup and hair offerings, in addition to spa treatments. Its popular Vow to Wow package ($387) includes a trial up-do and makeup the day before the wedding, and a full up-do, makeup application and quickie mani/pedi on the day. All packages include the option to add on special touches such as champagne, hors d’oeuvres and fresh flowers for hair.
“Our policy is: Tell us what you want and we can pretty much do it,” says manager Sharon Mariani, who uses advertising, social media and online menus to spread the wedding-services word, and regularly attends consumer bridal events.
Of course, not everyone has a Kardashian-size wedding budget. Which is why smart spa owners have created bridal options that cater to a range of tax brackets. Vdara’s packages start at $108 (Eye Do for eye makeup application and a salon blow-out); for grooms, $77 (Groomed & Polished for a haircut, style and MAN-icure).
Some spa owners offer express services—even if they aren’t listed on the menu or website—to the newly engaged as a way to help keep couples’ costs down.
“We’ll see what clients with smaller budgets want and take down the time and price,” Ramirez of Las Ventanas says. “We can usually create affordable treatments for any party. Sometimes clients just have to be honest about what their budget is and see if the spa will work with them.”