To bring new clients to the spa, Evo relies heavily on word-of-mouth but also places ads in local publications, such as Marin Magazine, to help educate potential guests about the spa’s services.
In October, Ann launched a popular educational “Evo-lution Master Series,” which brings experts to the spa to speak on wellness and beauty topics ranging from the benefits of a raw-food diet to the latest techniques in lasers, fillers and injectables.
Last spring, to expand upon the family’s wellness brand, Pasquale launched her own organic juicing business called Urban Remedy. Her juice cleanses, ranging in duration from one day to several weeks, come in three main “flavors”—signature, green and customized—and are sold as individual juices in Evo’s boutique and as part of its comprehensive wellness packages.
More recently, Ann and Pasquale have been reaching out to local gyms, personal trainers and supplement companies to co-host open-house events as a way to attract new clients.
Pasquale, ever the creative dreamer, hopes to soon open a small Urban Remedy storefront near the spa with a sweet little juice bar and supplements display. It’s all part of this mother-daughter pair’s original mission to blend inner wellness with outer beauty.
“We’re fully incorporating the internal with the external,” Pasquale says. “When our clients come in for a facial and sauna, and maybe a fresh juice, they leave looking healthier, and they feel healthier, too.”