Ann describes the evolution of both their business and their individual roles as “very organic.” Pasquale made the wellness arm her focus while Ann took charge of business operations. To ease the transition, they hired a spa director and department managers to oversee the day-to-day, but still hold regular meetings to encourage good communication among the team. Although they both weigh in on hiring and firing decisions, Ann and Pasquale leave the bulk of this responsibility in the hands of Evo’s director and managers.
“We laugh about it now, but I don’t think either of us realized how much work it would be to get Evo off the ground—managing the money, hiring, planning—the stress was just over the top,” Pasquale says. “Learning that we could really trust each other made our relationship so much stronger.”
And their spa has flourished as well. Evo’s clients—a diverse range of teens to seniors, with a growing following of male clientele—have increasingly come to the spa seeking total health and wellness solutions. And while acupuncture remains one of Evo’s most popular treatments, it often serves as a gateway to other wellness offerings including Pasquale’s meticulously crafted detoxification and weight loss programs, and retreats that include far-infrared sauna sessions, body wraps and detox foot baths in addition to dietary recommendations and supplements.