Porter predicts that manufacturers, like spa owners, will see increased regulation of water sending the cost of products even higher, so they too will have to learn how to use less, both in the bottle and in the manufacturing process. “Most products in the beauty industry contain more than 60% water, so this shortage will encourage more companies to find ways to make products available in a more concentrated form,” he explains.
Look for companies that take the issue of water wellness seriously—and that provide education to your staff about products and what changes they’re making, so they can spread the word to clients. “Water footprint is defined as both the total volume of water consumed directly or indirectly to produce the product, plus the amount of energy used to ship water around the world,” explains Porter. “One gallon of water weighs more than eight pounds!”