Does your day spa’s community or city host an iconic event every year? If so, seize it as a prime business opportunity. When planning the year’s specials, the Claremont’s Parks will consider the year’s entire calendar of local events. Perennially popular are the treatments offered during the Berkeley Wine Festival held from March to May. Each special incorporates a wine component such as grapeseed oil, and guests are treated to a glass of wine from the nearby Napa or Sonoma valleys. “People really love the all-encompassing experience,” says Parks.
The Feel Good Spa at the ACE Hotel & Swim Club eagerly anticipates the Coachella Music Festival each spring, when avid music lovers flock to the desert—and the hotel. During this time, the spa offers the Coachella Date Scrub, a body treatment showcasing locally grown dates. “People come back for it specially every year,” says spa director D’Anna.