The team can also band together to maximize the retail sales of seasonal items. Such items are especially memorable for clients because they’re only available for a limited time and coincide with joyful occasions and celebratory times of year. Be sure to capitalize on this feel-good factor, and give your clients the chance to take their experience home. Stock your shelves with special products, holiday gift sets, travel kits, aromatherapy and seasonal collections that tie in with the theme of the treatment they’ve just enjoyed. Consider expanding your offerings to include items you wouldn’t normally sell, such as candles or makeup. (For some seasonal inspiration, check out DAYSPA’s extended online holiday gift guide!