Last year, as 2012 rolled to a close, the staff at the ACE’s Feel Good Spa decided to play off the notion of ushering in a fresh start. “We knew that guests would be hitting the parties around that time, so we wanted to offer treatments that tied in with the theme of transformation and renewal,” says Amanda D’Anna, spa director, Feel Good Spa, the ACE Hotel & Swim Club, Palm Springs, California. The result was the New You package, which included an exfoliating and rehydrating antiaging peel, perfect for party-ravaged complexions. When people booked their stay at ACE, they were told about the festive promotion. “It generated a lot of attention and converted many hotel guests into spa visitors that holiday,” the director recalls.