Despite the economic collapse that took hold in 2008, New Moon has been able to maintain its commitment to tailored service and not experience dips in revenue. In fact, Bill Ott, director of marketing and communications for the spa and hotel, reports that business has continually gone up every year since the spa’s opening. Help from the other side? More likely, it’s the spa’s flexibility, which has included continual re-evaluation and reorganization of services.
“We’re actually looking at cutting some of our services, and adding others,” says Owens. “For instance, we’ll be offering cold stone therapy in some of our facial treatments, and other add-ons. We’ll also be introducing gel polish in the salon area, which is a big trend, and some new hair services for both the scalp and the hair.”
The spa remains proactive about attracting local clients, never relying on the hotel and its steady influx of out-of-towners. Area residents can enjoy midweek pricing and sometimes a 10% discount on subsequent visits. According to Owens, most of the locals are shopkeepers and bed-and-breakfast owners who are very busy caring for their own guests. New Moon offers these hardworking folks a place to take care of themselves as well.
The hotel might be haunted, but New Moon’s business vision remains untouched.
“It seems like everybody wants to talk about the ghosts, but our business is a mountaintop spa resort, and that’s how we market it,” says Ott, who cites weddings, family vacations, romantic travel and spa getaways as the resort and spa’s bread and butter. The spirits are just icing on the cake.
“We’re a mountaintop spa resort and oh, by the way, we also have ghosts,” says Ott. “So, the ghosts are just really what the Cajuns call lagniappe—a little something extra. And if we don’t bother the ghosts, the ghosts don’t bother us. Live and let live.”