Ghosts and ghouls aside, New Moon doesn’t view itself as much different from any other spa business.
“We just focus on what we do best, which is to provide spa and salon services,” says Kimberly Owens, spa director. “We don’t offer ‘ghost specials’ or anything of that nature. I think being located where we are brings much more opportunity for us—a lot of people are interested in the Crescent Hotel because of the [alleged] ghosts. It exposes the spa and salon as an added feature for them, so I think it does broaden our demographic.”
Is it a scary place to work? The spa team members don’t seem to fear the hotel’s alleged haunted status, and Owens has no spooky experiences of her own to report. However, the same can’t be said of the guests, who appear to relish sharing their stories of inexplicable phenomena. Accounts include doors that lock on their own; personal items that are moved or misplaced; radios and water faucets that continuously turn on and off; and just the feeling of a presence nearby. But, as the spa staff is quick to point out, nothing that occurs is ever mean-spirited or dangerous. Most events are more like ethereal pranks.
Because New Moon doesn’t market itself as a haunted location, it earns its reputation through highly customized services. Each guest receives a detailed consultation that covers desired results and any medical issues that might be significant. The spa partners with Aveda, which fits with that company’s overall wellness concept.
“To us, this means that guests need to have a full experience and not just the service itself,” Owens says. “We start with the initial phone call, answering any questions that we can, making sure that we can facilitate all of the services the guest will want, and maybe even describing some they haven’t thought of. Once a guest arrives, we try to treat him or her as if they were a guest in our home, including offering refreshments.”
New Moon massage therapist Sara Bough regards this approach as paramount to her job. “I think it’s very important to tap into every kind of human energy to facilitate the attributes of well-being,” she says. “With our clients, we touch on everything, including how the client is living and her environment, and then how massage might affect those aspects. I like to nurture my clients, to make sure I tend to their individual needs.” The staff, Bough adds, has enough wellness education to be able to advise clients, whether it’s with a stretching regimen or recommendations of therapeutic products.