Each year, Auberge analyzes industry trends as well as the strengths and talents of its staff to create new menu additions. This year sees the advent of energy-focused services at the spa.
“Guest demand is driving the ‘results-oriented’ trend we’re seeing, so we’ve responded with services we feel fill that need,” says Fetzner. “We’re a group that believes in the physical and emotional elements of the spa.”
Not every attempt is a winner. Apparently, Auberge’s spa-goers often prefer the tried and true. Fetzner recently tried to launch a chakra-balancing service that began with a smudging ceremony, but it wasn’t all that successful.
“It was more of an advanced spa-going service—kind of like a complicated wine—and it scared some people,” she says with a laugh. “Although, those who were willing to experience it really loved it.”
It’s certainly not bad for the spa’s bottom line that the average client prefers massage, as Fetzner notes that bodywork services are among Auberge’s most profitable treatments, due to the limited product required. The Deep South (60-90 min./$170-$240), a full-body smorgasbord featuring Thai, shiatsu, sports and Swedish modalities, is the reigning favorite. Other options of note include the High Cotton Body Dust Massage (60-90 min./$150-$215), which combines pressure-point focus with an application of ultrasoft powder; and the Toning Massage (60-90 min./$150-$215), during which oils of cypress, juniper and grapefruit are applied in conjunction with precise stimulating techniques to help address water retention and circulation imbalances.