As the company’s name suggests, Elina Organics’ product ingredients are certified organic through the U. S. Food and Drug Administration.
“People want to use a product that will benefit their skin, and not contain unnecessary ingredients,” says Elina Fedotova, company founder and CEO. “I’m a cosmetic chemist, and I made myself promise that I would create only clean products.”
Fedotova says she keeps a sharp eye on water consumption, uses nothing toxic and recycles. “I am very careful to keep the company’s footprint low,” she stresses. “I am a small company but my products are in hundreds of salons.”
“I think we need to realize that we are all citizens of this tiny planet,” Fedotova concludes. “We’re all interconnected. If our planet is not clean, how can we be healthy? I encourage all estheticians to talk with their clients, get them thinking. Live through example. We could change the entire industry. People are looking for this. It’s possible, and it can be done.”