Emani takes great pride in its Clean Beauty mission of providing ethically produced beauty products. “We believe in producing Emani products in the United States for better quality control, and keeping our jobs in America,” states founder and CEO Michelle Doan. “We use clean ingredients that are free of harsh chemicals, parabens, dyes and animal derivatives.”
In addition, 99% of Emani’s packaging is made from 100% recycled paper with soy-based ink, making its paper packing 100% biodegradable. “Reducing waste is something we take seriously here at Emani on a daily basis,” stresses Doan. “Conservation practices should be exercised on all levels, from bottle/can/plastic recycling to the re-use of cartons and packaging.” For instance, all of Emani’s excess paper packaging is shipped back to the company’s packaging mill for recycling.
The reward of these efforts is a sense of gratitude and appreciation for the environment. “We believe change can be huge when small practices are executed on a daily basis,” Doan says.