Lights, Camera, Action!
The DAYSPA Video Channel turns you and your spa into superstars as it spotlights trends, triumphs and transformations.
Sometimes ignorance is bliss. Although we’re not broadcast journalists or film production pros, we recently launched the DAYSPA Video Channel. Think of it as reality TV meets the spa industry. My staff and I shoot interviews with business owners and managers, and spa tours, industry events and trade shows.
Sounds easy, but we actually had no idea what we were getting ourselves in to. One time, while filming an interview with the spa director at Bliss Spa in Hollywood, California, I unknowingly backed into a rock garden and got my heel stuck between two stones. As I felt myself falling backward, he stepped briefly off camera to catch me and then immediately moved back into the shot without pausing in his delivery. Nice save!
Another time, I shot a snack segment in the lobby of Belle Visage Spa in Studio City, California. As the receptionist proudly showed me the goodies she offers guests, I reached in front of the camera to remove the top of an elegant pastry stand—not anticipating the weight of the lead crystal cover. With the camera still rolling, I had to quickly figure out what to do with it before I dropped it. I somehow found a way to lodge it between my legs, and spent the rest of the segment trying to keep it from falling and shattering on the floor.
Although things haven’t always gone as planned, DAYSPA has now amassed an impressive collection of videos. They’re designed to inform, inspire and enlighten. Check them out here, and see if you can spot the blooper moments.
To help minimize snafus while planning upcoming promos, we’re also introducing a new semi-regular column. Marketing Savvy provides valuable advice on how to get the word out about your latest offerings. “Here Comes the Guide” shows you how to ramp up your group services for brides-to-be and wedding parties.
Summer brides want to look their best on the big day. In addition to facials, manis/pedis (see “Pretty Pedis”), waxing, and hair and makeup, many day spas now feature eyelash extension services on their menu. “Eyes on the Prize” provides step-by-step application guidelines for this growing trend.
We hope you have a blockbuster summer season. Tell us about it on Twitter or Facebook.
Rhonda J. Wilson,
Executive Editor, DAYSPA