Blossoming trends in consumer packaged goods could change
the way you do business this year.

Earlier this year, London-based independent market analyst Datamonitor released its annual “Trends to Watch in Packaged Goods� for 2010. Skin-enhancing bedding, superfruits and gluten-free products are now making a dramatic entrance on the world’s stage.

Here’s a peek at how they may impact the spa industry:

Beauty Rest

Spin: Wearable skincare products utilize nanotechnology to incorporate ultrafine particles, such as those from copper or aloe vera, into bedding and clothing. For instance, SkinGlow pillows and comforters, which are manufactured by London Luxury, feature Cupron Copper Technology. It professes to smooth or reduce the appearance of wrinkles after just a few weeks of use—as long as skin is in direct contact with the product.

Spa: Incorporate the comforters into your treatment rooms. Plus, link to wearable skincare products on your website.

Superfruits

Spin: Packed with powerful antioxidants, the latest superfruits come from rain forests and jungles all over the world. They include baobab (a tart African fruit), borojo (a natural energizer from South and Central America), maqui (a berry native to South America) and yumberry (known as yang-mi in China).

Spa: These natural wonders could be the next big thing to hit the skincare market since açaí berries and coffeeberries.

Bamboo Bonanza

Spin: This sustainable plant has become the ingredient of choice for companies that want to bolster their green credentials.
Spa: Whether it’s present in your lighting, flooring, equipment or retail products, bamboo can enhance your decor and commitment to eco-friendly practices.

A Gluten-Free World

Spin: Gluten is found in wheat, barley and rye. As the incidence of food-related allergies rises each year, sufferers of diseases such as celiac—an autoimmune disorder triggered when the protein is consumed—are receiving more recognition. In fact, Datamonitor’s Product Launch Analytics reports a doubling of new gluten-free products since 2005.

Spa: Gluten can also be found in cosmetics and skincare products. They may irritate those who suffer from celiac disease if applied near the mouth. Reach out to this population—which affects approximately 3 million Americans—by setting up special gluten-free retail areas and treatment menus.

Rhonda J. Wilson,
Executive Editor, DAYSPA

This entry was posted on Thursday, March 11th, 2010 at 4:09 pm and is filed under Editors' Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.