Esthetics + Environment
While the world’s leaders are gathered in the Danish capital of Copenhagen as part of the United Nations Climate Change Conference 2009, others with a vested interest in greening the earth are there as well to promote and discuss the issue. That includes the eco-friendly skincare and makeup line Aveda, which provided support backstage at the December 9th Fashion Summit staged by the Nordic Fashion Association and the Danish Fashion Institute. The aim of the show was to demonstrate that sustainability and social responsibility can be a part of every industry, including haute couture.
Stylists and makeup artists from the Palma/Aveda Lifestyle Salon in Copenhagen provided environmentally friendly looks for the show’s models, who sported eco-conscious clothing by local designers. Palma Sørensen created 1940s-inspired hairdos using Phomollient Styling Foam, Smooth Infusion Style-Prep Smooth and Air Control Hair Spray. The tones for the rest of the look took their cues from the show’s theme. “The inspiration for the makeup was very much about a dramatic yet natural look,” said lead makeup artist Annalisa Proto. “We used earth tones for a natural feeling with edge, and a hint of shimmer in the shadows to pronounce the features and contours of the face.”
While the overall effects of the climate-change conference remain to be seen, luminaries such as Her Royal Highness Crown Princess Mary of Denmark and Ritt Bjerregaard, the Lord Mayor of Copenhagen, attended the fashion show. “As a beauty leader in the green fashion movement, we are proud of having been chosen by the Nordic fashion industry as the Copenhagen Fashion Summit’s partner for backstage beauty,” said Vincenzo Minore, general manager for Aveda UK/Scandinavia. “We hope this initiative will inspire change in the global fashion industry.”
For a behind-the-scenes look at the show’s hair, click here, and for a look at the makeup, click here.