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Green Tip of the Month

Sustainable Sincerity

Our upcoming Green Scene ("Mayan Marvel," September 2010) contains helpful tips on how to detect greenwashing when perusing "organic" product labels. That's when companies try to unjustifiably tout a product's environmental virtues.

As John Vater, co-ower of Spa Adriana in Huntington, New York, warns, "The big print giveth and the small print taketh away."

Here's some information about avoiding this pitfall:

  • Read labels with a discriminating eye.
    John and his wife, co-owner Adriana Vater, caution spa professionals against taking a product label at face value. "If the packaging claims it doesn't contain something, you should ask yourself what's there to do that ingredient's job," Adriana says. "Every component of a product has a purpose, and sometimes a so-called 'green' ingredient is just as offensive as the original."
  • Educate yourself.
    The Vaters say it's important to develop an understanding of how product ingredients work. "With today's Internet access, you can quickly look up the chemical composition of any item," John says.

It's not always easy going green. How do you ensure that your spa's environmental initiatives result in real, positive change? Send your ideas to Katie O'Reilly, associate editor, at koreilly@creativeage.com.

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Green Genius

When it comes to implementing eco-friendly practices, think outside—or inside—the box.

As an environmentally conscious spa owner, you look for new ways to reduce (limit water usage), reuse (glasses instead of disposable cups) and recycle (you know the drill). So do the manufacturers who seek to do business with you.

EminenceLooking for a good skincare partner based on its green practices doesn’t necessarily mean only looking for an organic label. How a product is packaged and shipped can make—or break—a company’s positive carbon footprint.

We receive hundreds of boxes and packages here at DAYSPA. While testing, photographing and familiarizing ourselves with the top products in the industry is an invaluable part of our jobs, sometimes the deluge of cardboard, cellophane, Styrofoam and bubble wrap can turn our inner green goddess into grinches.

So when a company goes out of its way to make its shipping and packaging practices eco-friendly, we breathe a sigh of relief. Here are a few examples of earth-friendly packaging we’ve seen in the mail lately:

Bubble wrap—any plastic product, really—is banished from packages from Eminence Organic Skin Care. Instead of typical stuffing, the green-to-the-core company uses pouches made from recycled/recyclable paper. They keep precious products from breaking or leaking and can be recycled yet again. Even if they’re thrown away, they’ll quickly disintegrate in a landfill.

joyfulbath
SpaRitual
has become a favorite hand-and-foot-care line of green spas around the world. That, of course, means lots of shipping. To offset the environmental impact of all that transport, the company packages its products in paper canisters, tubes, boxes and envelopes made from recycled materials. It even offers handy reuse tips such as repurposing a shipping tube as a flower vase.

Joyful Bath Co. based in Bethesda, Maryland, packages its all-natural mineral salts in recyclable glass jars; and gift sets come in aluminum buckets that can be used to store the products. But the most creative concept is in its packing peanuts. They’re made from cornstarch, which dissolves in water. It also adds a boost to bath treatments. According to the enclosed card that comes with each shipment, “Cornstarch is known to soothe and relieve itchy skin. So guess what? Throw some in the tub with your bath salts!”

Bathing in your packaging material. Now that’s green genius.

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