Skin Care: There's an App for That
Dermalogica kicks up its cool factor with an iPhone application.
It’s hard to get an iPhone devotee to do anything that isn’t programmable from her palm. With so many on-the-go features and applications—from language translators to video games—it’s no wonder the Apple product has become an essential accessory for the new millennium.
Dermalogica has developed such an application for skincare professionals and spa-goers. It’s called Speed Mapping and it allows users to experience an abbreviated version of the company’s signature Face-Mapping process, which provides individual analysis and skincare recommendations for clients. “Technology is ever-changing, and the IT team at Dermalogica is always seeking ways to engage innovations in order to better support its customers,” says Simon Winsall, Dermalogica’s IT manager for global subsidiaries based in the United Kingdom.
The new application is available for download on the iPhone or iPod Touch.
A feature that allows users to locate Dermalogica products via GPS at the nearest retailer is also in the works. For more information, visit the company’s website.