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Green Tip of the Month

Sustainable Sincerity

Our upcoming Green Scene ("Mayan Marvel," September 2010) contains helpful tips on how to detect greenwashing when perusing "organic" product labels. That's when companies try to unjustifiably tout a product's environmental virtues.

As John Vater, co-ower of Spa Adriana in Huntington, New York, warns, "The big print giveth and the small print taketh away."

Here's some information about avoiding this pitfall:

  • Read labels with a discriminating eye.
    John and his wife, co-owner Adriana Vater, caution spa professionals against taking a product label at face value. "If the packaging claims it doesn't contain something, you should ask yourself what's there to do that ingredient's job," Adriana says. "Every component of a product has a purpose, and sometimes a so-called 'green' ingredient is just as offensive as the original."
  • Educate yourself.
    The Vaters say it's important to develop an understanding of how product ingredients work. "With today's Internet access, you can quickly look up the chemical composition of any item," John says.

It's not always easy going green. How do you ensure that your spa's environmental initiatives result in real, positive change? Send your ideas to Katie O'Reilly, associate editor, at koreilly@creativeage.com.

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Better Than Word-of-Mouth

jeffprobstemmywinYou certainly rely on your clients to spread good tidings about your treatments. Maybe spending a lot of money on advertising isn’t even necessary because of them. But how many go on national television to sing your praises? That’s what happened on a recent episode of Live! with Regis and Kelly, when guest host Jeff Probst publicly announced his affection for Murad.
The current season of Probst’s show, Survivor, is filming on the sun-soaked island of Samoa. Prior to winning an Emmy for Outstanding Host for a Reality Show or Competition at the 61st Annual Prime Time Emmy Awards on September 20, Probst flew from there to Los Angeles. As he explained to Live cohost Kelly Ripa (and the entire television audience), he immediately went to the Murad Inclusive Health Spa in El Segundo, California (conveniently close to LAX), where Howard Murad, M.D. “removed all of my sun damage.”
Fresh from the airport, Probst received one of Murad’s proprietary chemical peels as preparation for Emmy night. He also totes the company’s Essential-C Daily Renewal Complex with him during filming in Survivor’s various exotic locales to protect his skin from the rugged conditions.
Other Emmy-winning Murad fans include Toni Collette and Kristin Chenoweth, who won Outstanding Lead Actress and Supporting Actress in a Comedy Series, respectively. Collette was honored for her work on United States of Tara, and Chenoweth earned her Emmy on Pushing Daisies.

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