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Green Tip of the Month

Sustainable Sincerity

Our upcoming Green Scene ("Mayan Marvel," September 2010) contains helpful tips on how to detect greenwashing when perusing "organic" product labels. That's when companies try to unjustifiably tout a product's environmental virtues.

As John Vater, co-ower of Spa Adriana in Huntington, New York, warns, "The big print giveth and the small print taketh away."

Here's some information about avoiding this pitfall:

  • Read labels with a discriminating eye.
    John and his wife, co-owner Adriana Vater, caution spa professionals against taking a product label at face value. "If the packaging claims it doesn't contain something, you should ask yourself what's there to do that ingredient's job," Adriana says. "Every component of a product has a purpose, and sometimes a so-called 'green' ingredient is just as offensive as the original."
  • Educate yourself.
    The Vaters say it's important to develop an understanding of how product ingredients work. "With today's Internet access, you can quickly look up the chemical composition of any item," John says.

It's not always easy going green. How do you ensure that your spa's environmental initiatives result in real, positive change? Send your ideas to Katie O'Reilly, associate editor, at koreilly@creativeage.com.

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Pink Is Powerful

October marks National Breast Cancer Awareness Month. Many throughout the spa industry are doing their part to contribute to the cause–from day spas donating services in support of cancer patients to skincare manufacturers turning their products pink and allotting proceeds to charity.

OctpinkribbonOne of the most recognizable charities is the annual Avon Walk for Breast Cancer. Thousands assemble to raise money for underserved cancer patients during this event, being held Oct. 10 in New York City this year.

Event participants work hard to collect signatures and contributions all year and must complete a 39.3-mile course–so they could use a little pampering. ZENDALS, a global spa design and product-manufacturing firm, is stepping up to treat these good Samaritans. It’s awarding every walker with a pink MinQ robe the night before the event.

The New Jersey-based business regularly gives back to the community through the ZENDALS Community Program, a nonprofit organization developed to support charities and promote environmental sustainability. The company’s line of bedding and robes includes products made from eco-friendly fabrics.

For additional information on ZENDALS Community Program or to preview the 2009 ZENDALS Spa Collection, call 888.ZENDALS or visit the company website.

To read about how others are contributing to the breast-cancer cause, read Think Pink from the September issue of DAYSPA.

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