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Green Tip of the Month

Sustainable Sincerity

Our upcoming Green Scene ("Mayan Marvel," September 2010) contains helpful tips on how to detect greenwashing when perusing "organic" product labels. That's when companies try to unjustifiably tout a product's environmental virtues.

As John Vater, co-ower of Spa Adriana in Huntington, New York, warns, "The big print giveth and the small print taketh away."

Here's some information about avoiding this pitfall:

  • Read labels with a discriminating eye.
    John and his wife, co-owner Adriana Vater, caution spa professionals against taking a product label at face value. "If the packaging claims it doesn't contain something, you should ask yourself what's there to do that ingredient's job," Adriana says. "Every component of a product has a purpose, and sometimes a so-called 'green' ingredient is just as offensive as the original."
  • Educate yourself.
    The Vaters say it's important to develop an understanding of how product ingredients work. "With today's Internet access, you can quickly look up the chemical composition of any item," John says.

It's not always easy going green. How do you ensure that your spa's environmental initiatives result in real, positive change? Send your ideas to Katie O'Reilly, associate editor, at koreilly@creativeage.com.

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Standing Ovation

DAYSPA’s annual Top Honors issue recognizes spas delivering stellar performances in service, operation, design and marketing.

Rhonda WilsonWhat makes some spas rise above the rest? Resources, resolve and results. DAYSPA needs your help in applauding those spas that demonstrate excellence in everything from employee retention to exceptional retail.

DAYSPA’s annual Top Honors will appear in our January 2010 issue. Please submit your nominations in the following categories:

Diamond: A single-location day spa owner who has perfected every aspect of her business.

Top Spa Design: A facility with an outstanding design from the standpoints of functionality, originality, beauty, comfort and client appeal.

Top Boutique: A day spa that does an exceptional job of buying and merchandising products to maximize retail income.

Top Green Spa: A business that goes above and beyond to incorporate green/organic elements into its business.

Top Package: An exceptional combination of services that has continued to bring in new and repeat clients for at least a year, and generates media and client attention.

Entrepreneur: A day spa owner with one to four locations who has made exceptional business strides in a short time under competitive circumstances.

Top Medical Spa: A medspa that offers a true day spa experience along with in-depth medical services and treatments.

Top Hotel/Resort Spa: A spa located within a hotel or resort that’s open to clients from the surrounding community.

Top Day Spa/Medical Spa Chain: A business with multiple locations and a corporate structure that can be replicated successfully beyond the direct supervision of the original owner.

Rising Star: An individual with less than five years of experience as a spa/salon owner who has exhibited outstanding business acumen and industry understanding.

Top Employer: A day spa owner who has several long-term employees, outstanding benefits and helps her staff grow professionally.

Top Promotion: An exceptional promotional program that brings in new clients, generates word-of-mouth advertising and draws media attention.

If you’d like to nominate a spa, email information and images by Sept. 1 to rwilson@creativeage.com. Or mail materials to Rhonda J. Wilson, DAYSPA Top Honors, Creative Age Publications, 7628 Densmore Ave., Van Nuys, CA 91406. Keep in mind, materials cannot be returned.

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