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Green Tip of the Month

Sustainable Sincerity

Our upcoming Green Scene ("Mayan Marvel," September 2010) contains helpful tips on how to detect greenwashing when perusing "organic" product labels. That's when companies try to unjustifiably tout a product's environmental virtues.

As John Vater, co-ower of Spa Adriana in Huntington, New York, warns, "The big print giveth and the small print taketh away."

Here's some information about avoiding this pitfall:

  • Read labels with a discriminating eye.
    John and his wife, co-owner Adriana Vater, caution spa professionals against taking a product label at face value. "If the packaging claims it doesn't contain something, you should ask yourself what's there to do that ingredient's job," Adriana says. "Every component of a product has a purpose, and sometimes a so-called 'green' ingredient is just as offensive as the original."
  • Educate yourself.
    The Vaters say it's important to develop an understanding of how product ingredients work. "With today's Internet access, you can quickly look up the chemical composition of any item," John says.

It's not always easy going green. How do you ensure that your spa's environmental initiatives result in real, positive change? Send your ideas to Katie O'Reilly, associate editor, at koreilly@creativeage.com.

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Archive for October, 2009

Dance for a Cause

Thursday, October 8th, 2009

SkinAgain_Event Image LogoSkinAgain and The Burn Institute are teaming up to throw a party for a cause. On October 23, Dancing for Camp Beyond the Scars—featuring live music, dancing, food, drinks, blackjack and craps, a magic show and raffle prizes—will raise money for the Burn Institute’s camp program. It helps children recover physically and emotionally from severe skin injuries.

“Every five minutes a child is severely burned, and it will likely end up being the most painful and devastating injury of her life,” says Katy Jakus, spokesperson for SkinAgain. “Camp Beyond the Scars is a vital and successful support program for her.”

The event is being held at the home of SkinAgain founder Eric Pellaton in Carlsbad, California. For tickets ($35) and more information, visit skinagain.eventbrite.com.

Help a Brother Out

Monday, October 5th, 2009

The Movember Worldwide campaign poster.

Movember Worldwide is a new global effort to raise money and awareness for cancers that affect men—specifically, prostate and testicular—by encouraging participants not to shave. The idea is similar to a walkathon; those taking part in the campaign grow their mustaches during the month of November to gather sponsorship money from family and friends, which benefits the Prostate Cancer Foundation and LIVESTRONG/Lance Armstrong Foundation. (The Movember website encourages women to support the efforts by recruiting guy friends to a team, organizing Movember events and making donations.)

And while the skincare stalwart Dermalogica spends a lot of time helping its clients remove unwanted hair, it’s pitching in with Movember efforts on multiple fronts. The company’s Concept Spaces in New York City and Santa Monica, California, will hold kick-off parties on October 29th. Dermalogica also encourages those facilities that stock and utilize its products to provide complimentary Shave Mapping services to men participating in Movember this year, for which it will provide signage and marketing materials. The company will also donate $1 from the sale of each of its Shave retail products during November to the cause.

Stuart Leitch, a manager at the company’s headquarters in Carson, California, will be participating in Movember by growing his own mustache. He will be documenting his journey through photos and a blog, accessible through the Dermalogica website.

 

     
     
 

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